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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Carmakers ask Trump to revisit fuel efficiency rules

Car companies operating in the US are required to meet stringent fuel efficiency standards (a fleet average of 54.5MPG) through 2025, but they're hoping to loosen things now that President Trump is in town. Leaders from Fiat Chrysler, Ford, GM, Honda, Hyundai, Nissan, Toyota and VW have sent a letter to Trump asking him to rethink the Obama administration's choice to lock in efficiency guidelines for the next several years. The car makers want to revisit the midterm review for the 2025 commitment in hopes of loosening the demands. They claim that the tougher requirements raise costs, don't match public buying habits and will supposedly put "as many a million" jobs up in the air. The Trump administration hasn't specifically responded to the letter, although Environmental Protection Agency nominee Scott Pruitt had said he would return to the Obama-era decision. The automakers' argument doesn't entirely hold up. While the EPA did estimate that the US would fall short of efficiency goals due to a shift toward SUVs and trucks, the job claims are questionable. Why would making more fuel efficient vehicles necessarily cost jobs instead of pushing companies to do better? As it is, even a successful attempt to loosen guidelines may only have a limited effect. All of the brands mentioned here are pushing for greater mainstream adoption of electric vehicles within the next few years -- they may meet the Obama administration's expectations just by shifting more drivers away from gas power. This article by Jon Fingas originally appeared on Engadget, your guide to this connected life. Related Video: News Source: ReutersImage Credit: Daniel Acker/Bloomberg via Getty Images Government/Legal Green Chrysler Fiat GM Honda Hyundai Nissan Toyota Volkswagen Fuel Efficiency CAFE standards Trump

VW recalling all its diesels in Australia

VW's Australian division has announced it will recall all of its diesel vehicles that are believed to be programmed to cheat government emissions-testing process, Reuters says. VW Australia will recall almost 100,000 cars as a result. About two-thirds of the vehicles to be recalled in Australia will be Volkswagen-branded light-duty vehicles, while about 17,000 will be commercial vehicles. About 5,000 vehicles will be Skodas. New VW CEO Matthias Muller (former chief Martin Winterkorn stepped down towards the beginning of the diesel scandal) said last week that VW recalls in Europe would start in January, with all cars slated to be "fixed" by the end of next year. As for US VWs, any massive recall of the nearly half-million affected diesels here will be difficult to make work. VW is still figuring out how to deal with the 2016 model-year diesels, which are new a few months away from seeing the light of day because of the brouhaha. The company has been forced to resubmit those diesels to the US Environmental Protection Agency (EPA) for more testing. Back in Germany, local investigators have searched Volkswagen's headquarters in Wolfsburg for more information on the so-called "defeat device" software built into VW's diesel engines. Volkswagen has set aside $7.3 billion to deal with the fallout from the scandal after estimating that as many as 11 million of its diesel-powered worldwide vehicles use software that essentially games emissions tests system. Without this cheater software, VW's diesels perform worse when they follow emissions regulations. Related Videos: News Source: ReutersImage Credit: Paul J. Richards / Getty Government/Legal Green Volkswagen Emissions Diesel Vehicles vw diesel scandal