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Auto blog
VW makes $23K on every Porsche sold, more than Bentley or Lamborghini
Fri, 14 Mar 2014It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.
Andretti Autosport partners with Volkswagen for Global Rallycross season
Tue, 14 Jan 2014Michael Andretti and Volkswagen have both been involved in Global Rallycross for a couple of years, but not together. Andretti Motorsports Marketing organized the final round of the 2012 GRC series in Las Vegas, and there were rumors then that Andretti was going to get in. Around the same time there were news reports that Volkswagen was preparing a 600-hp Polo Mk5 to race in the SuperCar class; the photo above is racer Anton Marklund in his privateer Marklund Motorsports Polo at the 2013 X-Games round in Los Angeles.
Now it's official: Andretti Autosport will campaign the 2014 GRC season with VWs. That's all that's been said for now, Andretti being busy at the moment launching four entries for IndyCar, two for Indy Lights and two for Pro Mazda. We have a feeling we'll be seeing the MkVII Golf involved, but the cars and the driver lineup will be presented at the Chicago Auto Show on February 6.
2015 VW Golf R caught getting a flogging on 'Ring
Wed, 22 May 2013The upcoming version of the Volkswagen Golf R is nearly ready for prime time, if this video of the car flying around the Nürburgring is any indication. The all-wheel-drive R seems to make quick, neat work of the corners we see here, and sounds pretty devilish in the process.
Expectations are that the new Golf R will run a 2.0-liter turbocharged four-cylinder (what else?), tuned to produce even more than the current car's 256 horsepower. (Some sources have indicated outputs as high as 286 horsepower, with 280 pound-feet of torque. It's still not clear if Volkswagen will bring the six-speed dual-clutch transmission to the US-spec Golf R in this next go-round or if we'll stick to having only... eh... the stick.
In either case - watching the video below will only whet your appetite for the new, highest performing member of the Golf family.