2014 Volkswagen Jetta Tdi W/premium on 2040-cars

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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

2014 Volkswagen Beetle Convertible gets the R-Line treatment

Volkswagen just launched the topless Beetle Convertible at the Los Angeles Auto Show in November, but we're already seeing the next step forward in the topless Bug range with this, the R-Line. We'll admit, this treatment falls under the "all show and no go" category, but it's still a pretty potent little cutie.
The R-Line starts with a standard Beetle Turbo Convertible but adds unique 19-inch aluminum wheels on lower-profile tires, LED daytime running lamps and Xenon headlamps. Naturally, there are R-Line badges aplenty both on the interior and exterior, and we must say, the whole package looks pretty darn snazzy.
Pricing has yet to be announced, but when it goes on sale later this year, the hotter convertible will join Volkswagen's growing R-Line portfolio that now includes the CC, Beetle hatch, Tiguan and Touareg.

VW Sport Coupe Concept GTE 'marks beginning of a new design era' [w/video]

You didn't think that Volkswagen was going to come to Geneva armed only with a bunch of European-market minivans and wagons, did you? Of course not. Last week VW gave us our first glimpse at a new show car for the Swiss auto expo, and here it is in full: the Volkswagen Sport Coupe Concept GTE. Set to be unveiled at the Geneva Motor Show this week, the Sport Coupe is envisioned as a successor to the current CC, but beyond previewing a specific model, this concept showcases a new design language that's set to characterize all new VWs to come. And judging by how good it looks from the images in the slideshow above, that could prove to be a very good thing indeed. The concept strikes us as the sleekest iteration yet of the company's flexible MQB architecture that already underpins vehicles as small as the Golf and as large as the new Skoda Superb. It's larger than the current CC in every dimension but height, and pushes the wheels further out on a longer wheelbase. And with a liftgate at the back instead of a trunk, it strikes a form more similar to the Audi A7 than the Passat-based CC. As with recent past concepts, VW has taken the opportunity to showcase its hybrid powertrain technologies, fitting the Sport Coupe with a plug-in hybrid system that couples a 3.0-liter turbocharged V6 to a pair of electric motors and a six-speed dual-clutch transmission. The internal combustion engine drives 295 horsepower and 369 pound-feet of torque to the front wheels, while an electric motor integrated into the gearbox contributes another 54 hp and a second one kicks in 114 hp at the rear. Juiced by a lithium-ion battery housed in the center tunnel and offering all-wheel traction, the combined output of 374 hp is said to be capable of propelling the concept to 62 miles per hour in five seconds flat and on to a top speed of 155 mph. It can travel for 32 miles on electric power alone and on to an overall range of 745 miles, netting the equivalent of 118 miles per gallon on the European cycle. Inside, the four-seat cabin is laden with digital displays: there's a 12.3-inch unit – dominated by the speedo and power meter – in place of a conventional instrument cluster. The center stack incorporates a 10.1-inch infotainment display, and the rear-seat passengers have access to another 12.3-inch display at the back of the center console and another pair of 10.1-inch displays in the seatbacks.