2009 Vw Jetta Dsg Tdi 2.0l Turbo Diesel Sunroof Alloy Sat 40 Mpg 09 on 2040-cars

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW Jetta GLI, Peugeot 505 are MotorWeek's 1986 Euro sport sedan alternatives

Video reviews have become a mainstay of automotive journalism, but long before every publication turned on its video cameras and started uploading to YouTube, there was one program that was blazing the trail. That, of course, was MotorWeek, the television car program produced by Maryland Public Television and hosted by the inimitable John Davis. The program first aired back in 1981, and after more than three decades in the business, it's got a considerable archive of old episodes to unearth. In this latest gem recovered from the MotorWeek back catalog, the program pitted two European sports sedans against each other: a Volkswagen Jetta GLI and a Peugeot 505 Turbo. That's right: back in the 1980s, Peugeot was still competing in the US marketplace. The forced-induction 505 may not have been enough to keep the French automaker in American showrooms, but it was enough to stand up against the VW. Which one won MotorWeek's favor? You'll just have to watch the six-minute clip to find out. News Source: MotorWeek via YouTube Volkswagen Peugeot Economy Cars Performance Videos Sedan vw jetta gli