2012 Volkswagen Golf on 2040-cars

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Watch the VW E-Golf get made

If you've ever been on a tour of an automotive factory, you know how mesmerizing it can be to see humans and robots work together to build our four-wheeled friends. The swift automation, the cleanliness, the trained hands deftly fitting pieces together and watchful eyes inspecting every piece of the car, it's all quite impressive, especially if the vehicle is one you, as an observer, are fond of. Even just seeing a fresh, gleaming badge being applied to immaculately painted sheet metal is enough to curl ones toes. Such is the case with this video from of the E-Golf being pieced together in the Volkswagen's Wolfsburg plant. There's no narration or music - just the sounds of production - so it's easy to follow the singular motions that go into the process without distraction, with a slight sense of actually being on the floor. This solo video is only seven minutes long, so it's not quite the epic that was the BMW i3 production series. Therefore, we miss a lot of the initial build, such as pressing the sheet metal, painting, and putting together a lot of the inner workings. What is refreshing to see is how much of the final touches of the electric Golf are done by hand using actual hand tools (and with typical German efficiency). There's even a person riding a bicycle through the factory at one point, which is common at Wolfsburg and also rather quaint. Enjoy the video below, and if you have a suggestion for a good soundtrack to go along with it, sound off in the comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Updated J.D. Power APEAL study shines on VW Group, Chevy

J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year's study was 795, with 16 brands, all of which were mainstream, falling below the average.