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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

VW Jetta TDI Value Edition drops price of diesel ownership to $21,295*

Getting a new diesel-powered car just got a bit easier. Volkswagen has announced a new Jetta TDI Value Edition for 2014 that trims over $2,000 off the starting price of a Jetta TDI, making the most affordable diesel-powered car in America even more so. Prices start at $21,295 (*plus $820 for destination) for a Value Edition with a six-speed manual transmission, while a six-speed dual-clutch automatic adds $1,100 to the price. For that money, owners will get 140 horsepower, 236 pound-feet of torque and 42 miles per gallon on the freeway.
Despite the lower price and being down on content versus the previous base Jetta TDI, the Value Edition does come quite well equipped, with standard heated cloth seats, a six-speaker stereo with a Media Device Interface, satellite radio, and one-touch, up-down power windows on all four doors. Customers will be giving up some notable stuff though, including tilt/telescopic steering, Bluetooth streaming audio, power seats and a multi-function steering wheel.
Still, if you're aching to get your hands on a new TDI, this is now the most affordable way to do it. We suspect having the lower MSRP will help the German manufacturer make even further diesel-powered inroads here in the States, a land where they cleared their decks of over 100,000 TDI models in 2013.

Volkswagen bringing new Touran minivan to Geneva

Volkswagen is bringing a wealth of new metal to the Geneva Motor Show this year. Unfortunately little if any of it is ever likely to reach American shores. There's the new Passat Alltrack, the Golf GTD Variant and a trifecta of new vans: the facelifted Caddy, the revised Sharan and this, the new Touran. Smaller than the Sharan, the Touran is Germany's top-selling minivan and boasts over 1.9 million units sold to date. It was introduced to the VW passenger van lineup in 2003 and was replaced in 2010 with an all-new model. What you're looking at here is the third-generation Touran, based on VW's ubiquitous new MQB architecture. Most obvious is the new sheet metal that makes it look sharper and more in step with the rest of the German automaker's lineup compared to the model it replaces. But there's more to the new Touran than its skin. It's also nearly five inches longer, with most of that length added in the wheelbase to give it a more commodious cabin that's also been updated with the latest equipment and offers room for up to seven passengers. Despite the larger size, it's a good 136 pounds lighter than the outgoing model, so it promises better performance in both its driving dynamics and its environmental credentials. Prospective customers (in markets where the Touran is sold) will be able to choose from a range of three gasoline and three diesel engines ranging from 108 horsepower up to 187, burning as much as 19 percent less fuel than the outgoing model's lineup thanks to features like stop/start engine management and brake force regeneration. There's even a sporty R Line package to give it a little visual aggression. For better or worse, though, the US market will almost certainly be left out: reached for comment, our source at VW USA pointed out that the Touran and Sharan aren't big enough to fill the shoes left by the Routan - but that the upcoming three-row crossover will. Volkswagen presents the new Touran - Germany's best-selling MPV completely redeveloped - More room; smart new design - New engines up to 19 per cent more economical Volkswagen presents the new Touran. The completely redesigned MPV was showcased before an audience of international media representatives at the Autostadt in Wolfsburg, not far from the production site where the popular family car is made. The interior of the new model has undergone a significant increase in size and is highly configurable.