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VW chair says component cost decrease keeps him confident of EV success

Volkswagen AG is in the middle of implementing a comprehensive electric vehicle strategy, one that we've been documenting for a long time. The Group stands ready to offer dozens of plug-in vehicles in the coming years if it feels there is sufficient demand and believes that selling a million EVs in Germany by 2020 is reasonable. That would be a solid number, but remember that VW sold over 5,923,000 passenger cars around the world last year, and the group as a whole sold over 9.7 million. At the company's annual Media Conference and Investor Conference in Berlin recently, the chairman of the board of VW AG - surrounded by some decidedly non-green examples of the VW Group's vehicles (some absurd new Bugatti, for example) - took some time to put the company's EV plans into focus. The upshot is that Dr. Martin Winterkorn is still guiding his electromobility ship into new waters, saying that "many more [plug-in] models will follow." Winterkorn said there are three main reasons he is confident in the ability of VW (and Audi and Porsche, at the very least) to push EV sales upward. Batteries are getting better, he said, and if the ranges can be extended, then customers are happy. But the real secret lies in reducing component costs. He said (as translated): It is important to look at the cost of the components: the battery technology, the electric motor and the electric components. Whenever you go into volume production, you of course have economies of scale. In two to three years' time, if we are able to achieve the goals we are setting for ourselves with cost and reach sufficient volume, I do believe that we can achieve two to three percent [market share] within VW Group. So, hitting a million EVs by 2020 is reachable. With the e-Golf and the e-Up off to excellent sales starts, we're willing to be confident as well.

Volkswagen offers Beetle Classic, priced from $20,195*

The current Volkswagen Beetle already tries to be a fairly retro-looking ride by cribbing styling elements from the iconic original. However, for the new, limited-edition Classic model, VW is hopping into the time machine to grab even more vintage cues. The company is even cutting the price, perhaps in hopes of turning around flagging sales this year. You don't need to wait long for any of these upgrades either because the automaker says that the Classic goes on sale this week for $20,195, *excluding the $820 destination charge. That's $100 less than a bone-stock Beetle.
Starting as a standard Beetle with VW's 1.8-liter turbocharged four-cylinder with 170 horsepower and 177 pound-feet of torque, the Classic edition comes with a six-speed automatic and then adds some retro flair. It includes new vintage-look 17-inch wheels with simulated dog dish polished hubcaps over black spokes. It also comes with a rear spoiler, and the automaker is offering the model in Pure White, Black Uni, and Reflex Silver.
The interior mixes in a few more classic touches but includes modern amenities like a standard navigation system, satellite radio and multifunction steering wheel. However, the seats are finished in a two-tone design combining light brown leatherette on the sides and checked cloth centers, plus lumbar support for the driver's side. The shift knob and handbrake also get wrapped in leather.

Volkswagen sketches Geneva-bound concept

Volkswagen has released a pair of sketches that give us our first official glimpse at the company's new concept car, set to debut at the Geneva Motor Show next week. Details are slim – the car doesn't even have a name yet – but we do have some facts about VW's swoopy new showcar. First off, it's a sedan – well, "four-door coupe" – but is said to have a hatchback configuration. Autoblog has also learned that the car will be powered by a hybrid powertrain, using a TSI gasoline engine paired with two electric motors, and uses an all-wheel-drive configuration that's likely similar to that in the recently unveiled Cross Coupe GTE concept. Volkswagen says this showcar uses a new, progressive design language for the brand. And while it sort of looks like a dead ringer for a new CC, we're told this concept is positioned above that model. For now, that's all we know, but we expect a host of other details to be released closer to the car's official debut in Geneva next week. Stay tuned. Related Gallery Volkswagen Geneva Showcar Sketches News Source: Volkswagen Design/Style Green Geneva Motor Show Volkswagen Concept Cars Hybrid Sedan 2015 Geneva Motor Show