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VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

VW could look outside its own ranks for next CEO

Companies have two options when coming up with succession plans – hire within, or go outside its ranks. Either choice comes with advantages and disadvantages, to be sure. Hiring within means generally getting someone familiar with the company and its culture and traditions, while going outside is ideal if you're looking to shake things up and bring in fresh ideas. It's unclear which avenue the Volkswagen Group will go down when it comes time to replace its head man, Herr Professor Doctor Doctor Herr Martin Winterkorn, but he isn't ruling out a trip outside of Wolfsburg. Winterkorn has already given the reins of the VW brand to former BMW board member Herbert Diess, while Andreas Renschler, a former Daimler board member, is heading up VW's truck group. Now, Winterkorn has made some statements to a German weekly that indicate the most important thing about his successor isn't necessarily his (or her, though no women appear to be on the short-list) previous employer, Motoring.com.au is reporting, so much as his qualities as a leader and an engineering background. "A Volkswagen boss has to have a big affinity to our products. He needs to be close to customers and he needs to have a relationship with dealers," Winterkorn told Stern. "Like always, it depends on the personality and it also helps if the candidate is an engineer." Motoring throws out a couple of potential candidates from within, including Porsche boss Mathias Muller, Audi Chairman Rupert Stadler and engineering guru Ulrich Hackenberg, in addition to both Diess and Renschler. And while each candidate has a lot of potential, the only thing that's guaranteed right now is what Winterkorn has already said: "The decision about who will succeed me is not an easy one for the supervisory board."

Volkswagen sketches Geneva-bound concept

Volkswagen has released a pair of sketches that give us our first official glimpse at the company's new concept car, set to debut at the Geneva Motor Show next week. Details are slim – the car doesn't even have a name yet – but we do have some facts about VW's swoopy new showcar. First off, it's a sedan – well, "four-door coupe" – but is said to have a hatchback configuration. Autoblog has also learned that the car will be powered by a hybrid powertrain, using a TSI gasoline engine paired with two electric motors, and uses an all-wheel-drive configuration that's likely similar to that in the recently unveiled Cross Coupe GTE concept. Volkswagen says this showcar uses a new, progressive design language for the brand. And while it sort of looks like a dead ringer for a new CC, we're told this concept is positioned above that model. For now, that's all we know, but we expect a host of other details to be released closer to the car's official debut in Geneva next week. Stay tuned. Related Gallery Volkswagen Geneva Showcar Sketches News Source: Volkswagen Design/Style Green Geneva Motor Show Volkswagen Concept Cars Hybrid Sedan 2015 Geneva Motor Show