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Auto blog
VW quite interested in solid-state batteries for EVs
Tue, Mar 24 2015Volkswagen is about to make a decision about which advanced battery technology the automaker will seriously investigate to give its electric vehicles more range. VW will decide by July if it will use solid-state batteries made by US-based QuantumScape Corp. in future EVs, according to Bloomberg News. Last year, VW bought a five-percent stake in QuantumScape, which was founded by ex-Stanford University researchers. The lure is that QuantumScape's solid-state batteries may provide a single-charge range of as long as 430 miles. That's more than three times the current range of the VW e-Golf electric vehicle the company recently started selling to the public and is substantially longer than the single-charge range of the Tesla Model S electric sedan. The batteries are also fireproof, making VW's potential decision one with an eye towards more vehicle safety. Solid-state battery technology, in which solid lithium electrodes are used instead of liquid electrodes such as those in lithium-ion batteries, are the subject of research at other automakers and suppliers as well. Toyota says they could be here by 2020. Recently, the cordless vacuum cleaner maker Dyson acquired a $15-million equity stake in Michigan-based battery maker Sakti3 with the idea of using the startup's solid-state batteries in its products. General Motors also has a minority stake in Sakti3, which was spun off from the University of Michigan.
Recharge Wrap-up: Jaguar Land Rover talks EVs, Batteries should be modular
Wed, Sep 3 2014A new study out of Germany suggests adopting a modular approach to battery offerings in plug-in hybrid and extended range electric vehicles. Automakers could offer the same car with different battery sizes (and different costs, accordingly) to drivers depending on their driving ranges. This would optimize the total cost of ownership for various drivers better than the current approach. Developing a modular battery design and offering appropriate batteries for different customers "is the key for electric powertrains to meet customer expectations and become cost competitive against conventional technologies," according to the report from the Institute of Vehicle Concepts, German Aerospace Center. Learn more at Green Car Congress. Jaguar and Land Rover are looking to offer more electric driving from their vehicles. Wolfgang Ziebart, head of product development for Jaguar Land Rover, said in an interview that its hybrid system is being tweaked for more electric power and "downsized" combustion. He also said the likely target market for EVs would be second and third vehicles, rather than primary vehicles for urban driving. Within that market, Europeans look for something smaller, while American drivers lean toward larger luxury vehicles for their second car. Ziebart uses the Tesla Model S as an example of American tastes, and compares its size to that of the Jaguar XJ. Read more at Automotive News Europe. Thailand will likely approve a Volkswagen factory as early as next week. A German newspaper suggests that Thailand's Board of Investment is set to greenlight the plant, which is planned for a site near the Port of Bangkok. Thailand is a relatively large and growing auto manufacturing country, which seeks to be a major producer of eco-friendly vehicles. The country's "Eco2" program would provide incentives to Volkswagen if it builds clean cars and meets certain production targets. Read more at Reuters. Formula E has chosen Sky Deutschland for broadcasting rights in the German market. The deal includes television rights, as well as online broadcasting. Sky Deutschland has 3.8 million subscribers in Germany and Austria. Showing the races on Germany's largest pay television provider should help generate interest for the series, particularly the Berlin ePrix - the inaugural season's penultimate race - scheduled for May 30, 2015. Read more at the Formula E website.
UK auto magazine says this is the best car commercial of all time [w/videos]
Thu, 20 Dec 2012There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.