1971 Volkswagen Bus/vanagon on 2040-cars

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VW exec calls US ops a 'disaster'

Today in the Tell Us How You Really Feel file we have Bernd Osterloh, head of Volkswagen AG's Group Works Councils and member of the company's supervisory board, labeling the company's US operations "a disaster." Why? Because Osterloh believes VW of America doesn't have the models it needs to be competitive here, hasn't been decisive enough about its plans and German higher-ups still don't understand the US market.
In truth, the top labor rep at the German conglomerate is echoing sentiments we've heard from VWoA executives for years, and there's been the same commentary from dealers: Germany doesn't pay enough attention to what the US market really wants. Even ex-VWoA CEO Stefan Jacoby, who preceded the recently departed Jonathan Browning, said early in his tenure that one of his tasks was to get his German bosses to start delivering what the US market demanded. New CEO Michael Horn is saying much the same thing seven years later, telling Sky News that it has to increase "the speed at which we bring new models to the market and innovation to the market."
Osterloh wants to get "more models" here, including a pickup truck, but we'd wonder if the economics have changed from when Jacoby said they'd need to sell 100,000 per year to make money. Osterloh also wants a decision on where the CrossBlue will be built. Although it looked as if the Chatanooga, TN plant would get the call, the Puebla, Mexico plant is still in the running because of lower operating costs. No matter what happens right now, Osterloh thinks the situation won't get better for another two years when revamped models arrive, but at least the company can start taking the steps for a better US future.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Next VW GTI to get 10-speed dual-clutch gearbox

Following on Volkswagen's official announcement that it was working on a ten-speed, dual-clutch transmission, Auto Express has it on "good authority" that the new transmission will end up in the next GTI, GTD and Golf R. The brand's current seven-speed will be retained for lesser eight-generation Golfs. While the new gearbox won't be limited to just the higher-end Golf range, the new hatchback, expected in 2017, will be the first to get it, Auto Express reports. The new DSG is the same size as the Volkswagen Group's seven-speed dual-clutch, and will easily fit into VAG's MQB platform, so we should expect it to filter into the rest of the Group's vehicles, much like the seven-speed 'box has. The ten-speed is likely to see applications beyond even the small cars of the MQB platform. The gearbox can handle 405 pound-feet of torque, according to AE, making its application in larger offerings such as the gas-powered MLB cars and crossovers a likelihood. Beyond the new gearbox, Volkswagen is also toying with mild-hybrid tech for the standard Golf and better batteries for the e-Golf. As we said, expect the new Golf to arrive in European markets in 2017, with the current Euro-market Golf getting updated next year. As for the US, we wouldn't be surprised if VW followed the trail blazed by the Mark 7, with a North American arrival for the eight-gem Golf slated for a year or so after sales in Europe begin.