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VW debuts Get Happy Super Bowl ad
Mon, 28 Jan 2013
Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.
VW admits 430,000 2016 models have implausible CO2 ratings
Mon, Nov 16 2015Volkswagen finally explained more details about its CO2 rating scandal in Europe and admitted that 430,046 of the estimated 800,000 affected vehicles with "implausible" figures came from the 2016 model year. They included some from Audi, Seat, Skoda, VW, and VW Commercial Vehicles, according to the automaker's list (as a PDF). The problem mostly impacts diesel engines, but the inventory also shows some gasoline mills. VW will next determine the accurate CO2 emissions for these vehicles, and the German Federal Vehicle and Transport Authority will supervise that process to ensure the data's veracity. The automaker will also launch websites in Europe to let owners enter their model's VIN to check whether it's affected. Because governments there often link vehicle taxes and CO2 production, the company promises to work with regulators in each country to cover any fees that result from the inaccurate figures. VW announced the CO2 scandal earlier in November and estimated the equivalent of $2.2 billion to fix it at the time. A later report claimed that a group of engineers were responsible for fabricating the emissions data. They allegedly couldn't meet reduction goals from Martin Winterkorn, and between 2013 and this spring the workers did things like overinflate the tires during testing to achieve the desired results. VW is also closer to a fix in the diesel emissions scandal. According to an anonymous insider to Bloomberg, the company has a repair for the 1.6-liter engine that's reportedly neither very complex nor expensive. German regulators would still need to approve the solution before it could roll out to owners. Next step in clarifying the CO2 issue Affected Volkswagen Group models of the current model year have been identified Customers being informed via website Discussions with the authorities have begun The Volkswagen Group reports that the vehicles of the 2016 model year affected by the CO2 issue have been identified. There is thus now clarity about the new vehicles of the current model year out in the marketplace. On 3 November 2015, the Group had already reported that irregularities may have arisen in determining the CO2 figures for type approval of around 800,000 vehicles. This was identified during its own currently ongoing investigations and had been made public. The internal investigations into the current vehicles of the 2016 model year provide results for narrowing down the actually affected vehicles with implausible CO2 figures.
Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%
Wed, Jan 13 2021FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.