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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Volkswagen shows off performance-ish Passat concept

As part of its 2013 Detroit Auto Show debut package, Volkswagen has rolled out a sportier version of the Passat sedan, though it's strictly conceptual for now. A small dose of go-fast visuals have been added to the handsome Volkswagen, including 19-inch wheels, carbon-capped mirrors, an advanced front lighting system, LED taillamps and dual exhaust. Some carbon bits and upgraded leather are found inside the cabin, as well.
But the real performance chops come in the form of a 1.8-liter turbocharged four-cylinder engine that sends 250 horsepower to the Passat's front wheels via a six-speed automatic transmission. That's a good boost in power over the 170 hp of the base 2.5-liter inline-five, but not quite as potent as the 3.6-liter VR6. A lowered sport suspension and revised electronic steering are also on hand, making things slightly more involving out on the road... we assume.
It's not quite the performance concept we were hoping for, but a more enthusiastic Passat isn't necessarily a bad thing. Scroll down for the press release.

Bentley Bentayga bodies to be built in Bratislava

Volkswagen's plant in Bratislava, Slovakia, has come a long way. After getting its start in 1971 by subcontracting the production of Skoda-branded vehicles, the plant was purchased by VW in 1991, where it was quickly put to further good use as it began producing Volkswagen Passat models for export. More recently, Bratislava has become a bastion for SUVs, assembling the Audi Q7 and Porsche Cayenne, in addition to the VW Touareg. Color us unsurprised, then, to learn that the Bentley Bentayga, which will be built atop the same large SUV platform as its cousins from Audi, Porsche and VW, will also be used for at least part of the production of Bentley's first SUV. Surely, though, one of the hallmarks of the Bentley brand is that its cars are handmade in England. Won't the Bentley-buying populace feel slighted by production in Slovakia? Not to worry. As is the case with the Porsche Cayenne, all that will be produced in Slovakia is the Bentayga's body. According to a report from Automotive News, bodies for the Bentayga will be shipped from Bratislava to Crewe, England, where they will be finished into fully operational vehicles. In order to accommodate the additional work, VW will reportedly invest 500 million euros into the plant in Slovakia and hire hundreds of workers.