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VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW issues orders for police version of e-Golf

If the Toyota Prius could be used (in fiction, anyway) as a quiet way to do a drive-by shooting, then a pure electric vehicle should have some silent benefits for the police. It's happening in the real world thanks to the new police-spec VW e-Golf. On display at an international police equipment conference in Germany this week (the Internationalen Fachmesse fur Polizeiausrustung), the 5-0-ready EV has a special paint job as well as the required top lights and digital communications gear. VW says the special e-Golf also stands ready to serve the mission of emissions reduction. The powertrain is the same as what you'll find in the civilian e-Golf, which means an 85-kW electric motor that can zip up to 62 miles per hour in 10.4 seconds and a li-ion battery that provides something between 80 and 118 miles of range. We imagine using this little car for a high-speed car chase will shrink that down a bit. Volkswagen Konzern prasentiert Fahrzeuge mit Spezialausstattung auf Polizei-Fachmesse Internationale Premiere: Der e-Golf* als Polizei-Einsatzfahrzeug Der Volkswagen Konzern prasentiert eine breite Palette seiner Fahrzeugmodelle mit speziellen Polizei-Sonderausstattungen auf der 8. Internationalen Fachmesse fur Polizeiausrustung. Vertreten sind die Marken Volkswagen, Audi, SEAT, SKODA und Volkswagen Nutzfahrzeuge. Die Volkswagen Leasing GmbH komplettiert als Finanzdienstleister den Konzernauftritt. Die Fachmesse findet vom 9. bis 11. September 2014 auf dem Messegelande in Leipzig statt. Als Messehighlight wird der e-Golf als Polizeieinsatzfahrzeug prasentiert. Damit verfolgt Volkswagen auch in diesem speziellen Fahrzeugsegment das Ziel der Schadstoffreduktion. Die Ausstattung umfasst neben der Sondersignalanlage unter anderem Digitalfunk und das klassische Erscheinungsbild in typisch blauer Beklebung. Ausgestellt werden weiterhin ein Golf Variant, ein T5 und ein Audi Q5 als Funkstreifenwagen sowie ein SKODA Octavia Kombi RS und ein SEAT Leon FR in der zivilen Variante. Fachbesucher finden den Volkswagen Messestand in der Halle 1, Stand H02. Der e-Golf uberzeugt mit einem wegweisend niedrigen Verbrauch von 12,7 kWh/100 km. Der Elektromotor leistet 85 kW/115 PS und entwickelt aus dem Stand maximal 270 Nm Drehmoment. In 4,2 Sekunden werden 60 km/h erreicht, nach 10,4 Sekunden 100 km/h. Die Reichweite liegt je nach Streckenprofil, Fahrweise, Einsatz von Komfort- und Nebenverbrauchern sowie Zuladung zwischen 130 und 190 Kilometern.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.