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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Golf tees up new sales for VW

If you consider the Passat and the CC two different lines, Volkswagen USA lists nine different models on its website, and they have sold a total of 238,074 units in the US this year through the end of August. The Golf, which was voted North American car of the year in 2015, and its variants account for 44,416 sales, an increase of nearly 150 percent compared to the same period last year. That's also the most Golfs ever sold in that time in the US, and almost 19 percent of this year's entire brand sales. This is compared to a compact car segment that has gained just 1.1 percent compared to 2014. A number of factors are responsible, according to a report in Automotive News: the MQB platform allows different powertrains to roll down the same assembly line; VW USA product planners can now configure vehicles to suit our market and they work with a selection of dealers to refine the retail offering; and the Golf maintains its proper European driving experience. The expanse of the Golf range has meant not only increased profits and new buyers, but more breadth in the buying demographic - expanding outward from the standard Golf to five different extremes, from the e-Golf to the Golf R. Room will be made for a new kind of consumer next year when the current Sportwagen model goes all-wheel drive with an Alltrack designation. Unsurprisingly, VW USA says, "Golf is a role model for the US for us. We want to learn from our success and implement those lessons in our future model planning." After decades of uneven effort, perhaps that formula plus a long-awaited range of crossovers can finally deliver on the promise of the US market. Related Video:

Volkswagen drops first teaser of next-gen T6 Transporter

The history of Volkswagen's line of boxy Transporter vans goes all the way back to 1950, and the early models' shape likely ranks in fame with the Beetle. VW Commercial Vehicles is now teasing the next step in that legacy with this sketch of the new T6. Judging by this shot, VW is sticking with the van's familiar, square shape. Although this sketch makes the front end look a bit more curvaceous and possibly with a shorter overhang than the current T5. Finding out the truth won't take long because the T6 will debut on April 15, and it will go on sale in the UK by the end of the year. These days the US commercial van segment is rapidly expanding with new models filling the market. Autoblog reached out to VW spokesperson Mark Gillies to find out if the latest Transporter might come across the Atlantic. "LCVs are under consideration, but there are no plans" to bring the T6 to the US at this time, Gillies said. Related Video: Show full PR text VOLKSWAGEN COMMERCIAL VEHICLES REVEALS SKETCH OF FORTHCOMING SIXTH-GENERATION TRANSPORTER Ahead of its official world premiere on 15 April 2015, Volkswagen Commercial Vehicles has revealed a sketch of the sixth-generation Transporter. When it made its public debut in 1950, few could have predicted the enormous impact the Transporter would have in revolutionising the commercial vehicle market, creating a timeless automotive icon in the process. Whilst the Transporter has evolved dramatically during that time the philosophy and vision that created the original still holds true. Getting the job done efficiently and reliably has been at the heart of the Volkswagen philosophy for the past 65 years. Its reputation for rugged reliability has endured over the decades to make the Volkswagen Transporter one of the world's best-selling light commercial vehicles. The sixth-generation Transporter will go on sale in the UK later this year. (ends)