on 2040-cars

Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Sunday Drive: Variety is the spice of life

If there's any one new vehicle the entire world is anxiously waiting for, it's the Jeep Wrangler. Yes, of course the iconic off-roader has a loyal following here in America, but you could plop a Wrangler pretty much anywhere on the globe and everybody will know what it is. Put simply, the redesigned 2018 Jeep Wrangler JL has big, muddy shoes to fill, and the readers of Autoblog are just as interested in the Wrangler's rebirth as anyone else. Moving along, we were fortunate enough last week to spend a bit of time in nearly every version of the venerable Volkswagen Golf all in one day. There isn't a Golf we don't like, but there's one, easily identifiable by its three-digit name, that stands above all the rest: GTI. We think it's the best Golf you can buy, even if there's an R-badged variant that slots above the GTI in VW hierarchy. Rounding out our recap are three vehicles that could hardly be more different. The 2019 GMC Sierra, which was seen wearing pretty light camouflage, is a truck. The Lamborghini Terzo Millennio – which isn't going to go on sale, ever, at any price – is a conceptual supercar. And the Honda CB1000R is a retro-themed naked standard motorcycle. Variety really is the spice of life. 2018 Jeep Wrangler spy shot mega gallery Driving nearly every VW Golf: Base, GTI, R, Alltrack — here's what we learned 2019 GMC Sierra spied sporting just a thin wrapping The Lamborghini Terzo Millennio is a brutally fantastic EV supercar concept Honda unveils 2 new motorcycles, including retro-flavored CB1000R Image Credit: Brian Williams GMC Honda Jeep Lamborghini Volkswagen Technology Truck Convertible Crossover Hatchback SUV Performance sunday drive vw golf gti lamborghini terzo millennio

VW previews huge screens, gesture control with Golf R Touch Concept at CES

Volkswagen is showing off the future of infotainment and connected driving at CES 2015 with a fleet of concepts that highlight its latest technology. According to its displays, the coming years might mean gesture-based vehicle controls and electric cars that drive themselves to find their own charging locations. VW's biggest debut at CES is its next-gen infotainment system, dubbed MIB II. The setup supports a wide array of smartphone integration standards, including MirrorLink, Apple CarPlay and Google Android Auto, to make sure that practically every smartphone user can pair the device's interface with the vehicle. Beyond just keeping occupants entertained, MIB II offers a system called Regular Routes that detects traffic along the driver's regular commute to work and suggests alternatives. The Parking Guide also helps find parking spots that are likely open. If MIB II represents the near future of VW infotainment, then the technology on the Golf R Touch Concept is the next step from there. It takes the brand's hot hatch and adds support for gesture controls inside, plus a trio of massive infotainment screens. This R features a 12.8-inch central infotainment screen, an 8-inch screen below it for things like the climate control and switching media and a customizable 12.3-inch display that digitizes the instrument panel. A camera in front of the central display waits for the driver's hands to make specific movements that activate various vehicle functions. Despite all of the potentially distracting screens, VW says the system offers control without requiring a look away from the road. VW hopes the technology reduces driver distraction and creates a closer relationship with the car. Another of the German automaker's big tech showcases is an e-Golf that demonstrates the potential future of both electric and semi-autonomous driving. This version can be charged inductively, rather than through a traditional power cord, and the exterior lights show when the vehicle is fully recharged. It's also equipped with the e-Station Guide that helps drivers find a charging location and tells them about the payment options there. This e-Golf's other major innovation is VW's Trained Parking system. A camera at the front scans the route to a parking space, and if the driver returns later, then the process can be done semi-automatically.