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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Hybrid, Plug-in Hybrid and EV Buyer's Guide: Which one do you want?

If you're shopping for a new vehicle these days, there's a litany of acronyms, buzzwords, and technobabble to further complicate an already difficult decision. But if you're looking at a green powertrain, you have three basic choices to compare: hybrid, plug-in hybrid and "EV" or, electric vehicle. So what are they and which one — if any — is right for you? Research your next new vehicle using Autoblog's Car Finder. Gasoline-Electric Hybrids By now, most people are familiar with the concept of a hybrid car. Thank Toyota's Prius for that. At its most basic, a hybrid vehicle has two powertrains, one gasoline and one electric, which work together for maximum efficiency. At low speeds, the engine can shut off entirely, relying solely on the battery for propulsion. The battery is either charged as you drive by converting kinetic energy into potential energy via a complex regenerative braking system, or directly off of the gas motor. This is a very hands-off, behind-the-scenes system as all the driver has to is put in gas and drive as normal. Hybrids come in all shapes and sizes and, according to the EPA, range in fuel economy from 58 mpg for the Hyundai Ioniq Blue all the way down to 13 mpg for the Ferrari LaFerrari Aperta. Best For: Anyone who want to see their fuel consumption go down without many sacrifices. You can easily find a hybrid sedan, hatchback, crossover, SUV or even a pickup truck (i f you can find one). Best of all, a hybrid requires no special equipment to be installed at home, or added work for the driver. Hybrids do cost more than traditionally-powered competitors, so make sure to compare projected fuel savings with how much extra a hybrid will cost – it may take a surprisingly long time to break even. The EPA provides a handy calculator for this very purpose. Our Favorite Hybrids: 2017 Toyota Prius 2018 Hyundai Ioniq Hybrid 2017 Ford Fusion Hybrid Plug-In Hybrids Sometimes referred to as a PHEV, or plug-in hybrid electric vehicle, this is a baby-step towards full electrification. Armed with a much larger battery pack than a hybrid, PHEVs can go between 12 ( Mercedes-Benz GLE550e) and 97 ( BMW i3 w/Range Extender) miles on electricity alone depending on the model and your driving style. Like a normal hybrid, the driver is largely unaware of which power source is currently in use, even as they switch over — either because the battery is drained, or the driving circumstances require more power.

Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.