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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Recharge Wrap-up: BMW Next 100 video, how Nissan "tops off" battery

BMW explains the ideas behind its Vision Next 100 concept car that debuted at the Geneva Motor Show. As BMW celebrates its 100th birthday, it wants to look into the future rather than dwell on its past. This involves the digital and analog worlds working together "to create a seamless experience." Hence the "live geometry," wherein physical parts of the car move to translate digital information to the driver. The video also gets into the future of driving modes, like "Ease," for more autonomous driving, and "Boost," for when the driver wants to take control to enjoy some motoring the good, old-fashioned way. Check out the video above, and read more from Hybrid Cars. Nissan has managed to find a way to boost the range of EV batteries inspired by pouring a glass of beer. The automaker has found that after a full charge, one can wait a few minutes for subsequent "minicharges" to "top off" the battery. The voltage dips slightly, much as the foam does on a pint of beer, allowing the battery to accept some more juice. The result is an extra 0.7 percent of energy, which could mean just enough extra range to reach the next charging station. Read more from Automotive News. Hyundai has delivered its first Tucson Fuel Cell in Ontario, Canada. The lucky recipient is Joseph Cargnelli, Chief Technology Officer of Hydrogenics Corporation, a company based on hydrogen technology. The expansion into Ontario follows Hyundai's trial of six Tucson Fuel Cell vehicles in the Canadian province of British Columbia. Read more at Green Car Congress. Toyota has entered a public-private partnership to test an end-to-end hydrogen supply chain in Japan. The collaboration with the Kanagawa Prefectural Government, the municipal governments of the cities of Yokohama and Kawasaki and three private companies to create renewable hydrogen to power forklifts. It will use wind energy to electrolyze hydrogen, which will then be shipped to a factory, a vegetable and fruit market and two warehouses to be used in the fuel cell-powered vehicles. This supply chain is expected to reduce CO2 emissions by 80 percent compared to traditionally fueled forklifts. Read more from Toyota. Related Gallery BMW Vision Next 100 Concept News Source: Hybrid Cars, YouTube: BMW, Automotive News, Green Car Congress, Toyota Green BMW Hyundai Nissan Toyota Concept Cars Electric Hydrogen Cars Videos recharge wrapup

This classic Firebird restomod swallowed a Prius

It takes an unusual eye to look at a 1967 Pontiac Firebird and see the Toyota Prius hidden inside. But that's just the kind of eye that a creative mechanic known online as "Bill the Engineer" has. Bill is updating his old Firebird into a true classic for the 21st century and has documenting the changes over at Priuschat and EcoModder. The TL,DR version of the story: he's replacing the worn-out powertrain with the gas-electric hybrid one from a Prius V, because it turns out the two vehicles have almost exactly the same wheelbase. Bill, who's from Columbus, Ohio and doesn't want his full name used, said in his posts on the conversion project that he's made many memories with this vehicle since buying it back in 1979. Since then, a few moves, a few decades, and some time in storage meant that the car would no longer function as he wanted it to. As he wrote, "when it comes to mice in the vehicles IT IS WAR." His solution is to make new memories and making a greener vehicle, and so we wanted to ask him how things have been going. Bill's been traveling a bit recently, but told AutoblogGreen that he's now figuring out the next steps for this amazing and complicated project. "I always plan things out before I do them," he said. That's the only way something like this can work. ABG: I think we have to start with what gave you the inspiration for this project. Was it simply that you had the two cars and wanted to see them merged into one cool mashup, or was it something else? "One day my wife wondered out loud if the car could be converted into a hybrid... The rest is history." Bill: I have been the owner of my 1967 Firebird convertible since 1979 when I bought it for $750.00. I drove it for years and made many memories. Afterward it was in storage for many years during which time mice at their way into the car and trashed the interior and wiring. I started working on a conventional restoration but always ran into major problems with hidden corrosion, electrical issues and an engine on its last legs. The car was never going to be as nice as I wanted going the conventional route. One day my wife wondered out loud if the car could be converted into a hybrid like our two daily driver Prii. That got me thinking about how it could be done. The rest is history... ABG: It looks like you started in late 2014. Have things gone well since then, or has it been one hassle after another? What has been the biggest setback, and what were the biggest victories?