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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: Toyota FCV wears silver, Foxconn's $15K EV, solar power at GM

The Toyota FCV made its North American debut at the 2014 Aspen Ideas Festival, and this time it's not sporting its usual blue sheet metal. This silver paint job shows a bit more contrast. Certain features stand out a bit more, especially the black strip that wraps around the grille and down the sides of the hood to the mirrors. This is the production version of the car's exterior, which will go on sale in California next summer. Toyota also had its Driver Awareness Research Vehicle, DARV 1.5, on display in Aspen. DARV 1.5 uses technology to decrease driver distraction and measure driver behavior to provide a safe driving score. See more of both cars in our image gallery. Taiwan's Hon Hai Precision Industry (also know as FoxConn Technology Group) says it is planning to build electric cars that will cost just $15,000, according to The China Post. The world's largest electronics maker, which assembles mobile devices for Apple, promises that the cars will be highly connected. "When integrated with cloud computing, the Internet, smart traffic and smart cities in the future, people will be able to drive more easily and reduce car accidents more efficiently," says Hon Hai chairman Terry Gou. At a shareholder's meeting, Gou didn't comment on production timing or other details about the cars, nor would he answer questions about possible cooperation with Tesla Motors. Hon Hai made headlines in recent years after a series of employee suicides, which led the company to raise worker wages and install anti-suicide netting on its buildings. EV advocates in Illinois took a 500-mile road trip to help temper range anxiety in potential buyers, says the Chicago Tribune. The demonstration, organized by the Illinois Green Economy Network, meant to show people that they can use electric vehicles to drive long distances without getting stranded with a dead battery. The drive began near Carbondale and traveled to 11 different community colleges with charging stations before terminating in Grayslake. Illinois has about 5,000 registered electric vehicles, and 450 public and private charging stations. General Motors is building three acres of new solar arrays to produce an expected 400,000 kilowatt-hours of renewable energy per year. The new arrays at GM's Swartz Creek processing center and Flint engine plant will be completed this fall, contributing to the company's 38 megawatts of solar power from facilities around the world.

10 automakers sued over keyless ignitions

Keyless ignition has rapidly proliferated throughout the auto industry to become a fairly normal feature on new cars. It's supposed to offer the convenience of keeping the fob in your pocket and just pressing a button to drive away. However, ten major automakers are now being sued in US District Court over claims that the system is dangerous, Reuters reports. The suit alleges that people are forgetting to shut off the engine, and the lack of an idle timer is the cause for 13 deaths by carbon monoxide poisoning and multiple injuries. The suit currently includes 28 plaintiffs, according to Reuters, but the lawyers are asking for class-action status to potentially add many more. The case goes after a major swath of the industry, including BMW, Daimler, FCA, Ford, General Motors, Honda, Hyundai, Nissan, Toyota, and Volkswagen, plus their related brands like Acura, Infiniti, Mini, and Lexus. In all, over five million vehicles are affected. The assertion here is that people walk away from their vehicle without shutting it off because they believe the engine shuts off automatically. If parked in a garage, carbon monoxide can build up, leading to poisoning. The lawyers claim automakers know this is a problem and also cite 27 complaints to the National Highway Traffic Safety Administration about the issue, according to Reuters. The plaintiffs are asking for an automatic shut-off and damages from the companies. These concerns have come up before, though. Toyota previously faced a lawsuit over a carbon monoxide death after a woman accidentally left her Lexus running. Also earlier this year, GM recalled 64,186 examples of the 2011-2013 Chevrolet Volt because owners weren't shutting them off. The problem resulted in two injuries, and the company released a software update to limit the idling time.