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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Honda may recall up to 1M vehicles for airbag issue, following Toyota's lead

It seems Toyota won't be the only one recalling the faulty Takata airbag inflators for long. Honda insiders in Japan claim that the company is getting close to announcing its own worldwide campaign that would begin before the end of June.
Unnamed sources close to Honda in Japan tell Automotive News that the company is pursuing an internal investigation into possibly affected models and is working with Takata to gather more information. They claim that it could involve even more than the 1.14 million cars worldwide that the automaker covered under the first recall for the problem in April 2013, including 561,000 vehicles in the US.
Toyota jumpstarted this process last week when it recalled over 2 million cars worldwide, including 844,277 in the US. Soon after, the National Highway Traffic Safety Administration began a preliminary evaluation into the issue following six reported incidents, and started assembling data about potentially affected models from Toyota, Honda, Mazda, Nissan, Chrysler. NHTSA also began investigating Takata itself.

Recharge Wrap-up: Nissan "religious" about zero-emissions, Tesla crashes at dealership, Formula E on-board video

Nissan is pretty darn serious about being king of the EV industry. Just see what Chief Planning Officer Andy Palmer has to say at the launch of the e-NV200: "When it comes to zero emissions, we're absolutely religious. We'll be the absolute, No. 1 leader in zero emissions. No doubt. That's our positioning." Bold words, to be sure. Toyota, on the other hand, ended its collaboration with Tesla (whom Nissan mustn't forget about in its quest to reign supreme in the EV world) to build the RAV4 EV, and will focus instead on hybrids and testing the waters with hydrogen cars. Says Jim Lentz, CEO of Toyota North America, "I would rather invest my dollars in fuel cell development than in another 2,500 EVs." Read more at Automotive News or Autoweek. To celebrate 25 years of TDI technology, Audi is releasing the A7 Sportback 3.0 TDI Competition special edition in Europe. The Competition uses Audi's biturbocharged, 3.0-liter diesel engine boosted to 326 horsepower, giving the car a 0-62 time of 5.1 seconds. It comes with the S line sport package and is offered in four exterior colors: Daytona Gray, Misano Red, Nardo Gray and Sepang Blue. The interior is black leather, with the option of Misano Red or Agate Gray contrast stitching. The Competition edition will go on sale in August starting at ˆ72,000 (about $97,700). Audi's first Turbocharged Direct Injection engine debuted at the 1989 Frankfurt Motor Show in the Audi 100 2.5 TDI. See the press release down below for more details. There was another Tesla Model S crash recently, this one at the Tesla Store. The driver apparently crashed the freshly purchased car into the Tesla sign before even making it off the lot. According to Reddit user s1lentway, who was at the Tesla Store in Fremont, California when it happened, "We believe this is someone who just got their car. They must have been driving it for less than a minute and lost control, crashing right into the sign missing the showroom glass windows only by a few inches." Wrecked Exotics suggests the driver hit the accelerator instead of the brake pedal. Probably the best comment in the Reddit post: "Edison strikes again." See the original post at Reddit for more corny jokes, speculation and similar stories from other users. Take a lap in a Formula E racecar. The video below offers up the sights and sounds of a hot, wet lap in the open-cockpit, all-electric Spark-Renault SRT_01E.