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Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

eBay find of the day: Ed Begley's Toyota RAV4 EV

You might know Ed Begley, Jr. from his Emmy-nominated role on St. Elsewhere or as one of the dead drummers in This Is Spinal Tap, his appearances on Arrested Development, Six Feet Under, and Battlestar Galactica, his reality show Living With Ed or from his years as an environmental activist (or, better yet, from previous coverage of him on AutoblogGreen). Ed Begley, Jr. has been advocating on behalf of our planet for several decades now, and the man walks the walk, too. He has done loads of work with environmental organizations. He's got his own line of environmentally friendly cleaning products. Begley is even in a long-standing rivalry with his friend Bill Nye (yes, The Science Guy) to have the lowest carbon footprint. Since 2002, he's been driving the drive as well. That's when he purchased a Toyota RAV4 EV, which is now up for auction on eBay. This car has 119,000 miles on it, but it had its battery replaced in early 2011, and it should have another seven years or so left in it. It's white with a charcoal interior, and has a little bit of cosmetic wear and tear, the normal sort of stuff for a vehicle with over 100,000 miles on it. It was in one accident back in 2003, but doesn't show any other issues. All service history is available from the dealer that sold it in the first place and maintained it since. Additionally, this RAV4 EV comes with a White Clean Air Decal, which allows the driver use of the HOV lane in California. Mr. Begley will even autograph the inside of the hood if you want him to, but it's doubtful the car comes with a Cinco-Fone. The buyer will also get to meet Begley is person and get some photos. Back in 2002, the car sold for $42,000. The current bid is $4,650 with six days to go, and the reserve has not yet been met. Check out the auction for more details.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying