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Toyota's hydrogen fuel cell Mirai isn't good enough to be a Lexus

It looks like the first hydrogen fuel-cell vehicle from Lexus will be faster than previously advertised, but it will get to the market slower than expected. It's all part of the paradox involved with Toyota looking to broaden its fuel-cell technology beyond the Mirai. Either way, the first Lexus fuel-cell vehicle is slated to start sales by the end of the decade, said Auto Express, citing comments from Alain Uyttenhoven, head of Lexus Europe. Uyttenhoven noted that it'd take an SUV to provide enough space to accommodate the packaging for the Lexus fuel cell powertrain. That comment may imply that the hydrogen-fueled powertrain from Lexus will offer similar performance to that of the Lexus RX450h hybrid SUV. That model delivers 300 horsepower and boasts a 0 to 60 mile-per-hour time of about seven seconds. Such a mill would be a departure from what we'd previously reported on Toyota's plans to expand its fuel-cell technology to its Lexus luxury badge. With Toyota believed to be planning to unveil as many as three fuel-cell models in time for the 2020 Summer Olympics in Tokyo, the Japanese automaker said early last year that it may have a Lexus fuel-cell vehicle available as soon as 2017, while reports suggesting the model would be a Lexus LS-based sedan. Additionally, the Mirai's fuel-cell powertrain had been believed to be the platform for the proposed Lexus fuel cell from the moment that model started sales in California last year. Apparently, though, the Mirai's 152-horsepower powertrain, coupled with a full-tank range that would be about 20 percent less than the 300-mile Mirai, isn't up to snuff for Lexus duty. Related Video: News Source: Auto Express via Hybrid CarsImage Credit: Jonathon Ramsey / AOL Green Lexus Toyota Hydrogen Cars mirai

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.