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Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

2015 Toyota Camry Hybrid

Toyota offers many flavors of its refreshed 2015 Camry, but those who choose to lower their operating cost-per-mile, squeeze 500-plus miles out of each tank of fuel or run a very efficient and reliable sedan in their taxi fleets will only be interested in one: the Camry Hybrid.
The exterior of the 2015 Camry Hybrid is nearly indistinguishable from its gasoline-only counterparts, with the same all-new sheetmetal and bumpers. The Hybrid is offered in LE, SE and XLE trims, meaning customers are offered base, sport or luxury configurations, respectively.
While Toyota expended quite a bit of effort resculpting and improving the 2015 Camry Hybrid, one area it didn't touch was the powertrain - it is virtually identical to last year's model (just like the gas version). Under the hood is a 2.5-liter Atkinson cycle four-cylinder gasoline engine (156 horsepower and 156 pound-feet of torque) and an electric tractive motor (141 horsepower and 199 pound-feet of torque). Combined, and running through Toyota's unique Hybrid Synergy Drive electronic continuously variable transmission, the two produce 200 horsepower (Toyota does not list a combined torque figure, and we've asked for clarification). A 1.6 kilowatt-hour nickel-metal-hydride battery, packaged behind the rear seats, provides energy storage.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.