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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota says president, chairman of scandal-hit Daihatsu unit to step down

TOKYO — Toyota Motor Corp said on Tuesday both the president and chairman of Daihatsu Motor will step down almost a year after the small-car unit said it had rigged collision safety-tests. The departures are among the most drastic changes Daihatsu has made so far, as Toyota seeks to return the brand to its roots as one of Japan's most iconic compact car makers. Toyota faces a potential hit to its reputation from the safety certification lapses at Daihatsu, as well as separate governance issues at truck maker Hino Motors and affiliate Toyota Industries. The scandals at the three companies triggered a rare apology of Toyota Chairman Akio Toyoda last month. In a statement, the world's top-selling automaker said its chief executive officer for the Latin America and Caribbean region, Masahiro Inoue, will replace Soichiro Okudaira as Daihatsu's president effective March 1. Daihatsu's chairman, Sunao Matsubayashi, will also step down and will not be replaced, Toyota added. The outgoing Okudaira had worked at Toyota for nearly four decades before becoming president of Daihatsu in 2017, a year after it became a wholly owned Toyota subsidiary. Toyota Chief Executive Koji Sato told reporters, however, that the organizational change at Daihatsu was not carried out as a punishment for the outgoing executives. In volume terms, Daihatsu accounted for 7% of Toyota's total group sales of 11.2 million vehicles in 2023, including those of the luxury Lexus brand and Hino Motors. Given the misconduct over the safety test certification applications, Daihatsu also will be removed from a commercial vehicle partnership known as the Commercial Japan Partnership Technologies (CJPT), the automaker said in a separate statement. The partnership was established in April 2021 by Toyota, Hino and Isuzu Motors to facilitate technology development for commercial vehicles. Suzuki Motor and Daihatsu joined in July the same year. Daihatsu's 10% equity stake in the partnership will be transferred to Toyota, the statement said. (Reporting by Daniel Leussink and Satoshi Sugiyama; Editing by Kim Coghill & Shri Navaratnam and Miral Fahmy) Government/Legal Hirings/Firings/Layoffs Plants/Manufacturing Toyota Daihatsu

Recharge Wrap-up: Model X pinch sensor update, Karma plans first store

Tesla has improved Model X pinch sensor function in its latest over-the-air update. As we've seen, the pinch sensors already stop the falcon wing doors from completely shutting when they sense an obstruction. Now, though, the doors retract slightly after the sensors are triggered. While the pre-update doors didn't appear to do as much damage to human fingers as they do to various foodstuffs, it definitely looked uncomfortable, especially when one's hand is stuck in the partially closed door. Now, any pinch that does occur should be brief. See the updated sensors at work in the video above, and read more from Teslarati. Karma Automotive will move to Kawasaki's former headquarters in Irvine, California where it will also open its first store. The revival of the now defunct Fisker will sell its Revero plug-in hybrid through both dealerships and company-owned stores like the one planned for its new two-building campus. The property owner, Bixby, had planned to renovate the site, but now says Karma will make its own improvements. Bixby said it was seeking, "a progressive-minded tenant that would value the unique configuration," and appears to have found just that in Karma. Read more at Electrek, or from the OC Register. San Francisco is asking residents for help in expanding its subways. Using an online tool called Subway Vision, users can draw their own subway lines and stations that they'd like to see built and submit them to planners. Listening to the public is a useful tool for the city because, as Grahm Satterwhite, San Francisco Municipal Transportation Agency's principal planner, admits, "Transportation planners may be too close to a problem to see the solution." This approach allows the subway expansions to "reflect the vision of not just a few transportation planners, but of all San Franciscans," he says. Read more from FastCo.Exist. Toyota is continuing its commitment to Yellowstone National Park with a sustainable Youth Campus for environmental education. The automaker donated $1 million to Yellowstone for the facility, which is seeking Living Building Challenge certification. It will have onsite wastewater treatment for its locally sourced water usage, and will generate all of its electricity needs from photovoltaic panels, with excess to put back into the grid. The campus will have classrooms and residences for students and staff for its youth programs.