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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Autoblog Podcast #414

Episode #414 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma discuss the new 2015 Shelby GT and go over the finer points of Elon Musk's recent speech during the Detroit Auto Show. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #414 Topics 2015 Shelby GT Elon Musk speech in Detroit In The Autoblog Garage 2015 Lexus LX 570 2015 Dodge Charger Pursuit 2015 Toyota Prius C 2015 Lincoln Navigator Hosts: Dan Roth, Steven Ewing, Seyth Miersma Runtime: 01:17:58 Rundown Intro and Garage - 00:00 2015 Shelby GT – 32:41 Elon Musk – 41:33 Q&A - 54:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Dodge Lexus Lincoln Toyota toyota prius c shelby lincoln navigator lexus lx

Toyota teams with FirstElement Fuel on 19 hydrogen stations in California

Cross Toyota with a former General Motors and Hyundai executive and you might just get some real momentum when it comes to hydrogen refueling station deployment. Toyota and FirstElement Fuel Inc., which is headed by ex-GM and Hyundai executive Joel Ewanick, are working together on a project designed to complement California's agreement to spend about $200 million building 100 stations in the state. And while Toyota didn't put out any specific numbers, Automotive News reports that FirstElement received a $27.6 million grant from the California Energy Commission to build 19 stations, which will be sited at existing fueling spots and spaced far enough apart to be reachable by anyone within the state. In all, California has granted $47 million for the deployment of 28 new stations. Additionally, Toyota will get Linde to build a refueling station on a Toyota-owned property in the San Francisco Bay Area's San Ramon, Calif. Toyota, which is targeting a full-tank range of 300 miles and a five-minute refueling time for its fuel-cell sedan, had its fuel-cell prototype make its North American debut at the Consumer Electronics Show in Las Vegas in January. The company said at the time that 68 stations could serve 10,000 hydrogen vehicles. And while that station number doesn't sound terribly high, consider that there are fewer than 10 hydrogen refueling stations in California now. Check out Toyota's press release below and Autoblog's impressions from a drive of one of Toyota's fuel-cell prototypes late last year here. Toyota Collaborates with FirstElement, Providing Financial Assistance to Facilitate a Hydrogen Refueling Network in Targeted California Locations Toyota also will collaborate with hydrogen provider Linde, which will build a public hydrogen refueling facility at the Toyota San Francisco Regional Office May 01, 2014 TORRANCE, Calif. (May 1, 2014) – "The issue of hydrogen refueling infrastructure is not so much about how many stations; but rather, location, location, location," stated Bob Carter, senior vice president, Automotive Operations, Toyota Motor Sales, U.S.A., Inc. (TMS), just four months ago at the Consumer Electronics Show in Las Vegas where he unveiled a hydrogen fuel cell sedan due to launch in 2015. "Solutions are being found through collaboration between government, academia, carmakers and energy providers.