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2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

Tesla pulling plug on Toyota RAV4 EV battery deal

The future of the Toyota RAV4 EV appears to be in doubt. Tesla supplies the EVs battery packs, and it says that production ends later this year.
"Toyota is expected to end the current RAV4 EV model this year," Tesla said in its quarterly financial filing obtained by Bloomberg. "Our production activities under this program are expected to end in 2014," the company said.
This timeline fits closely with the original production plans for the RAV4 EV. When the $100-million project was first announced, Tesla said that it expected to supply battery packs for the vehicle from 2012 to 2014. Building components for the Japanese automaker continues to bring in money, though. In the company's Q1 2014 letter to shareholders, it said: "Automotive revenue included $15 million of Toyota powertrain sales." According to Bloomberg, Toyota has sold just 1,594 RAV4 EV models from 2012 through April 2014. Initially, the business had estimated that it would sell 2,600 units of the electrified crossover.

Redesigned 2014 Toyota Tundra spied testing in Canada

When Toyota first announced that it would be bringing the 2014 Tundra pickup to next month's Chicago Auto Show, we weren't quite sure if the truck would fall into the "all-new" or "refreshed" category. After seeing this latest set of spy shots, we're striking "all-new" from the record, but the enhancements do appear to be more than just a simple nip/tuck.
While the overall shape and greenhouse haven't really changed, heavy cladding found on the front fascia suggests that a totally redesigned nose is in store, with a fully reworked grille flanked by new headlamps. Smaller styling details are hidden by the big panels of camouflage, but we anticipate a few minor tweaks to the rest of the pickup's design when all that black tape finally comes off.
Mum's the word on powertrain enhancements (if any), as well as any changes that have been made to the chassis. But with the updated 2013 Ram 1500 already on the street, the recent unveiling of the updated 2014 Chevrolet Silverado and GMC Sierra twins, and a preview of what's to come from the likes of Ford, we certainly hope Toyota has injected enough new blood into its 2014 model year pickup to keep it competitive in this American-dominated segment. We'll know for sure come Chicago.