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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Toyota, Ford not interested in FCA merger

Sergio Marchionne will preach the benefits of mergers to anyone who'll listen, but his calls for industry consolidation may be falling on deaf ears. At least, that is, the ears of those who the Fiat Chrysler chief would most like to bend. Not only is General Motors uninterested, but according to The Detroit News, neither are Toyota or Ford. "It's something we would not be interested in," said Toyota's North American chief Jim Lentz, at the groundbreaking ceremony for the new Toyota Technical Center. "At 10 million (vehicles) we have enough scale right now to do what we need to do. There really would be no advantage for us." Toyota isn't the only one unenthused by the prospect of merging with Fiat Chrysler Automobiles. The Detroit News also reports that Ford, though it may yet to have been approached by Marchionne, wouldn't be interested either. "We're not a suitor for FCA," said Ford CFO Bob Shanks. "We don't see that type of opportunity as one that applies to us." With GM, Toyota, and Ford expressing disinterest in Marchionne's merger idea, the FCA chief will likely start looking elsewhere – or look for other ways to compel his primary candidate to reconsider. He may eventually find a partner – more likely in the Far East or within Europe – but it may not take the form of the major player Sergio has hoped for. News Source: The Detroit NewsImage Credit: Bill Pugliano/Getty Chrysler Fiat Ford Toyota Sergio Marchionne FCA merger fiat chrysler automobiles

At least 15 states jockeying for Toyota and Mazda factory jobs

Just a few weeks ago, Mazda and Toyota announced a partnership that would lead to an all-new $1.6 billion plant here in the United States. The plant will build EVs and is expected to employ roughly 4,000 people directly while creating thousands of indirect jobs through suppliers, shipping and more. The Detroit Free Press reports that as many as 15 Midwestern and Southern states are understandably interested in striking a deal with the automakers. Most of the states already have ties to the auto industry. While the Midwest has traditionally been home to auto manufacturing in the United States, in the past 25 years or so, the South has made a big push, offering tax incentives and a union-free workforce. Alabama alone is home to facilities from Honda, Hyundai, Mercedes-Benz and Toyota. Others house a burgeoning tech or manufacturing industry ripe for the picking. Freep breaks down the pros and cons for each state, with much of the focus being on supply chains and a reliable and plentiful workforce. The latter is of particular concern in states like Alabama and Michigan that already have a big auto industry. Toyota may feel those areas have already been tapped for talent. Most of the states are along or adjacent to Interstate 75 and its extended roots, so others like Texas and Iowa will have to fight hard if they want this facility. It's only been a few weeks, though. With manufacturing jobs in such great demand and elected officials eager to show they're seeking them for their states, it wouldn't be surprising if a few more joined the fray. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Detroit Free Press Green Plants/Manufacturing Mazda Toyota