Toyota Prius Hybrid Backup Camera Cd Fully Loaded 40+mpg No Reserve on 2040-cars

Auto blog

2014 Toyota Corolla details leaked

Toyota will launch the 2014 Corolla later this year, and thanks to the ever-leaky internet, a couple of key details about the new sedan have been revealed. Car and Driver was able to uncover these bits of information thanks to someone at a Toyota dealer in Kansas who has seen the car, as well as its order guide, though the dealer's site has since removed its original posting.
We got our first glimpse at the next-generation Corolla's design at the 2013 Detroit Auto Show, where Toyota unveiled the Furia concept, pictured above. Yes, it looks all sporty and aggressive, but fear not, appliance shoppers, C/D says that the production car should have a couple of Furia bits mixed in with a huge helping of Camry-inspired styling.
The 2014 Corolla will reportedly continue to use a 1.8-liter four-cylinder engine, though the mill has been massaged a bit, adding Toyota's Valvematic continuously variable valve timing. A four-speed automatic (yep!) will be offered in the base model, though the manual transmission now has six gears, and higher trim levels can be had with a CVT. Both engine output and fuel economy numbers should improve slightly over the 2013 model. Currently, the Corolla produces 132 horsepower and 128 pound-feet of torque, and achieves 27/34 miles per gallon (city/highway) with the five-speed manual 'box.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.