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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Edmunds ranks the best used cars for 2013

When people ask us what car we would recommend for them, it's usually not easy to answer. To make a useful recommendation we must consider which of the numerous vehicle segments fits their needs best, and then choose one of the many vehicles offered in each segment. For some people, new cars don't meet their expectations of value, because they lose so much of it the moment they are purchased and driven off the dealer lot. For them, there's always the used-car market, where great deals can be found, but cars' histories of reliability and maintenance records - and perhaps that Certified Pre-Owned warranty - become ever-important factors playing into purchase choice.
To help out, Edmunds has done us the favor of assembling a list of the best used vehicles money can buy, covering model years 2006-2011, according to what it considers the most important criteria when shopping for used autos: reliability, safety, value and availability. That means unreliable, unsafe, super-expensive or limited-edition models don't appear on the list, but instead cars from each segment that are more likely to satisfy the general population.
There are some real goodies on the list, including but not limited to vehicles such as the capable Honda Fit, the cultish Honda Accord coupe (which can be had with a 240-horsepower V6 and a six-speed manual transmission some years), and the powerful Chevrolet Corvette. While Edmunds' choice of the Volvo C70 for best used convertible baffled us at first (not that it's a bad car), it redeemed itself by stating that the Mazda MX-5 still is an unofficial top choice if you don't require more than two seats.

Toyota unofficially teases TE-S800 plug-in hybrid roadster

We really want to party with the Toyota Engineering Society. With the mothership company showing a bunch of modifications at the Tokyo Auto Salon last month, that nutty engineering group used the event to unofficially show off its TE-S800 PHEV roadster, as you can see in the two-minute video below. The car is a plug-in hybrid that pairs the 115-horsepower gas engine that's standard issue on the Toyota Prius hybrid with a 102-horsepower electric motor. The right-hand-drive two-seat-vehicle also sits on the platform of the little-bitty MR2 (remember those?) so it weighs in at less than 2,000 lbs. And, as you can see, the car's also painted bright green (now there's a hint) and kind of cool-looking. Do the math of combining more than 200 horsepower with a featherweight car, and you've got a rather sporty vehicle that can sprint from 0 to 60 miles per hour in less than six seconds, all while getting outstanding fuel economy. Yippee! Engineering Society aside, the Japanese automaker brought more than 30 customized vehicles to the Salon. Those included the Harrier G Sports Concept, a modified version of the Toyota's new crossover, and the Vitz RS G Sports Concept, which is a sported-out Yaris. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Gas2Image Credit: YouTube (mikichan1984) Green Toyota Electric PHEV roadster