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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota takes i-Road tests to the streets of Tokyo

OK, here's where we think those road tests will start to get a little scary. Those super-narrow all-electric three-wheeled Toyota i-Road vehicles may have looked great sashaying through the towns of the French Riviera. But now? They're being tested in Tokyo. Hoo boy. The Japanese automaker says it'll start testing the i-Roads in the country's largest city on March 24 and will do so through early June. And while there will be some industry experts among the 20 participants, there will also be some regular folks who we hope won't find out the hard way how well those 660-pound, one-yard-wide vehicles perform in crash tests. In the meantime, we'll cross our fingers. The cool thing is that the i-Road now comes in five colors: blue, green, white, yellow and what looks like a magenta-fuchsia-type hue. Earlier this month, Toyota said it started testing the vehicles in Toyota City, Japan, as part of a broader program called "Ha:mo" where people link shared vehicles with public transportation systems (it stands for "Harmonious Mobility Network"). The three-wheeler was unveiled at the Geneva Motor Show early last year before getting the star treatment in a French Riviera-locale video. Check out Toyota's press release below and read our impressions of driving the i-Road here.

Camatte concept puts the Toy back in Toyota [w/videos]

It's been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels - this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether.
This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood.
The overall approach reminds us of the way Toyota's budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below, where you'll also find the brief press release.