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Old Toyota Camry Hybrid batteries find new life in Yellowstone

Beginning this fall, used hybrid batteries that would otherwise be recycled will get a second life in Yellowstone National Park. 208 nickel-metal hydride batteries are being retired from the Toyota Camry Hybrids they once helped power and will become part of an off-the-grid energy system at Yellowstone's remote Lamar Buffalo Ranch field campus. The Lamar campus provides field seminars and other education and research in the northeastern corner of the park. The energy stored in the battery packs will come from solar panels and micro-hydro turbines. The total storage capacity of the batteries is 85 kWh, which is sufficient to provide plenty of emissions-free power to the five buildings at the field campus. Toyota says this program essentially doubles the life of the batteries that are no longer suitable for driving. It's great to see the batteries get another life cycle before recycling, especially in a place where wild animals easily outnumbers the cars. The battery project is part of a larger partnership between Toyota and Yellowstone. Toyota has previously donated a RAV4 and $50,000 to support sustainability projects at the park. In addition to the energy system being implemented at the Lamar Buffalo Ranch, Toyota has taken part in similar energy projects. Beginning last year, Toyota dealers in Japan have been using hybrid batteries for power storage. Also, Toyota Motor Manufacturing Alabama is testing a system to use hybrid batteries to power operations and for emergency backup power. Learn more in the press release from Toyota below. Buffalo and Bears and Batteries – Oh My! Toyota Brings Power to Yellowstone National Park June 04, 2014 Yellowstone...Where the Deer and the Antelope and the Prius Play Torrance, Calif. (June 4, 2014) – The nation's oldest National Park is ready for some new power. Toyota Camry hybrid batteries will soon power the Lamar Buffalo Ranch field campus in Yellowstone National Park. It's a new lease on life for the batteries and new, zero emission, energy option for the Park. Now that's a "bear-able" solution! The stationary distributed energy system will feature 208 used Camry Hybrid nickel-metal hydride battery packs and a total storage capacity of 85 kWh, more than enough pluck to power the five buildings on the Ranch field campus.

Subaru Indiana plant to stop building Toyota Camry

Subaru may be set to end production of the Toyota Camry at its Lafayette, IN facility by 2017, according to a report from the Louisville Journal-Courier and a CBS affiliate in Columbia, South Carolina. Speaking to the plant's Executive Vice President Tom Easterday, the whole affair sounds like a done deal.
"Based on changes in Toyota's production plans, they have decided that the award-winning Camry production contract will not be renewed," Easterday said. Easterday was quick to emphasize that just because Camry production would end, doesn't mean jobs will be lost. "There will be no loss of jobs at SIA as a result of this," he said, before adding that the loss of Camry production will have no impact Subaru's $400 million investment to ready the plant for Impreza production in 2016. That said, adding a promised 900 jobs may take longer than originally planned, as Camry production staff are set to be retrained on Subaru production.
SIA currently has the capacity to produce 100,000 Camrys per year, and began production of the family sedan in 2007 alongside production of the Subaru Outback, Legacy and eventually, the soon-to-be-discontinued Tribeca.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.