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Toyota ready to get dirty with new TRD Pro Series

To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they're fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerilla warfare outfits and world military branches have unwittingly joined up with the boys from Top Gear to help cement the Hilux pickup's reputation for invincible performance. Now, though, Toyota is launching a new line of trucks and SUVs in the US that are even more explicitly targeted at hitting the trails. Meet the TRD Pro Series.
Featuring the 4Runner, Tacoma and Tundra, each Pro Series vehicle features TRD-tuned springs with Bilstein shocks, a TRD front skid plate, a TRD shifter, black wheels, branded floor mats and a "TOYOTA" grille badge, the latter of which harkens back to classic models. TRD Pro Series vehicles will be offered in the new Inferno paint color shown above, as well as Black and Super White.
The Tundra benefits from softer TRD springs that also provide a two-inch lift and a better ride in the rough, while the truck itself rides on 18-inch wheels with Michelin ORP tires. Each truck gains an extra two inches of wheel travel in front and 1.25 inches in back, while a TRD dual exhaust should generate a nicer sound than the trucks's standard V8 engine. Finally, a unique interior with red contrast stitching freshen up the cabin. We wouldn't go so far as to call this a Ford F-150 SVT Raptor fighter - far from it, in fact - but it's a bit more off-road oriented than your average pickup.

Recharge Wrap-up: Toyota battery breakthrough, PSA's millionth BlueHDi diesel

Scientists at Toyota have developed battery technology that allows for higher energy density. Using material from hydrogen storage, researchers at the Toyota Research Institute of North America (TRINA) in beautiful Ann Arbor, Michigan have created an electrolyte that works well with a magnesium metal anode. Besides improving energy density for smaller, more powerful batteries, magnesium is also more stable than lithium, making it a safer alternative. Rather than guarding their secret, Toyota is sharing details of this breakthrough in order to advance the technology in hopes of an earlier mass deployment of magnesium batteries. See the video above, and read more in the press release below. Farmdrop – a sort of online farmer's market in the UK – is looking for help naming its electric delivery "vanimals." The Nissan e-NV200 vans are painted and decorated to look like cows, pigs, and chickens. While three of the vans have already been named, fans can suggest their own clever ideas for the rest of the fleet on social media. Those whose names are selected will win a month's worth of shopping on Farmdrop. Cary McCarface, anyone? Read more at the company's website. PSA has built its millionth Euro 6 BlueHDi diesel engine. The automaker builds two diesel engines – a 1.6-liter and a 2.0-liter – at its plant in Tremery, France at a rate of 7,000 engines a day. BlueHDi technology uses three different emissions control mechanisms to filter pollutants out of diesel exhaust, including an oxygen catalyst, an additive filter to remove particulate matter, and a Selective Catalytic Reduction system to reduce NOx. BlueHDi is used in all new Peugeot, Citroen, and DS Euro 6 diesel vehicles. Read more at Green Car Congress. Charging Ahead Toyota Scientists Make Breakthrough on Safer, Smarter Batteries May 04, 2016 ANN ARBOR, Mich. (May 4, 2016) -- For anyone (i.e. everyone) who's ever panicked when their mobile device chirped, "low battery," the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell phones. What's the Big Deal with Magnesium? Magnesium metal has long been theorized as a much safer and more energy-dense alternative to current lithium battery technology.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.