2010 Toyota Prius on 2040-cars

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Scion trying to build business case for FR-S convertible as Subaru bows out

Hope may remain for a convertible version of the Scion FR-S, according to a report from Ward's Auto. You'll recall that rumors were swirling about the feasibility of a rear-drive Toyobaru convertible as early as October, and that back in November, Subaru - which makes the FR-S, Subaru BRZ and Toyota GT86 - essentially nixed the idea of an open-topped variant.
"We make the car, so if we don't make it, it can't happen," brand chief Yasuyuki Yoshinaga told Automotive News, according to Ward's, at the Tokyo Motor Show. "Our engineering department told me that losing the entire roof requires a complete redesign of the structure. It would need a big change."
Despite Yoshinaga-san's arguments against a droptop variant, Toyota is apparently still considering the model. Speaking to media at the 2014 North American International Auto Show, Scion's US vice president, Doug Murtha, hinted that the rear-drive droptop was in the works.

Toyota previews new C-HR crossover concept bound for Paris

We're now just a few weeks away from the start of the Paris Motor Show, and when the doors open at the Porte de Versailles, Toyota will be among the many automakers with new wares to show - including the new concept car pictured in this latest teaser image.
Called the C-HR, the concept is designed to represent an "innovative vision for a compact crossover model", incorporating "a new design language with an engaging driving experience and a hybrid powertrain." The Japanese industrial giant isn't saying much else, but the C-HR is set to debut alongside the finalized exterior design for its upcoming new fuel cell sedan.
Toyota, of course, became a pioneer in the compact crossover segment when it introduced the first-generation RAV4 way back in 1994. If the silhouette is anything to go by, however, the C-HR concept appears to adopt a far more streamlined form. Watch this space for more.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.