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Toyota bids farewell to FJ Cruiser with Ultimate Edition at SEMA

Happy trails, to you... As we reported back in August, the FJ Cruiser is headed to the great automotive graveyard in the sky, and Toyota is offering a fitting eulogy in the form of the 2014 Trail Teams Ultimate Edition, which was just unveiled here at the 2013 SEMA Show.
Unlike many special edition models, the Ultimate FJ Cruiser earns its name with a host of parts from Toyota Racing Development, starting with TRD Bilstein race shocks that Toyota says improve damping, articulation and high-speed stability. The front shocks measure 66 millimeters and feature TRD race coil springs, with geometry that improves the approach angle; the 50mm rear units are equipped with remote reservoirs to diminish damping fade.
A new one-quarter-inch thick aluminum TRD front skid plate offers protection for the underbody bits, and the outfit is completed with a BF Goodrich A/T KO tires on 16-inch bead lock wheels, rock rails and a roof rack. Check out the high-res image gallery above and the press release below for all the rest of the details.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.