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Toyota RAV4 "Adventure" brings the butch

Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn't help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells. Judging by the RAV4 "Adventure" on display at the Geneva Motor Show, someone at Toyota must've been thinking the same thing.
With Japan's biggest automaker understandably focused on bigger reveals, information on this butched-up softroader has proven to be hard to come by, with no press materials whatsoever. We don't even know if this is a pure concept or if it's actually being considered for production. Either way, we approve. The 20-inch dark-finish alloys probably don't do much for ride quality, but they certainly look nicely aggressive, as does the new lower fascia with its prominent lower lip. Other changes include beefier wheel arches, side rails, headlamps with integrated LEDs, twin-element fog lamps and mesh grille inserts. All of the changes are quite well integrated - enough so that the Adventure largely avoids looking like a SEMA refugee in person.

New version of Toyota FT-1 Concept gets racy for Gran Turismo 6

Gran Turismo 6 has been the preferred marketing springboard for quite a few brands and concept cars since its debut last winter. Specifically the GT Vision concept idea - allowing manufacturers a built-in place to offer up new, original, drivable content - has enticed the likes of Mercedes, Nissan, Volkswagen, Toyota and more to dream big on the digital stage before pulling the sheets back on real concept cars.
In fact, Toyota teamed its live reveal of the FT-1 Concept at the Detroit Auto Show with an in-game launch of the car, just this past January. Looking for a second bite at the GT6 apple, Toyota has just released a teaser video for a new, FT-1 Vision GT version of the same concept.
The company isn't giving us much to go on save for the 30-second video, saying only that the concept was penned by Toyota's Calty Design Research team in California, and that it will "soon be available for download." By the looks of it, the new FT-1 seems to be more of a racecar than the original, without obvious changes to the basic form. No word on whether or not there's a physical concept car in the offing at a yet-to-be-named auto show. Stay tuned.

Toyota's production fuel cell car to cost between $50-100k

While the cost of building a hydrogen fuel cell vehicle continues to go down over time, reports over the last few years have steadily maintained that the first Toyota hydrogen-powered vehicles for customers should ring up for around $50,000. Company officials cited this figure way back in 2010, and have reiterated it in subsequent years.
So, while a recent Automotive News report about the cost of Toyota's 2015 Hydrogen car doesn't offer up any new figures, it does offer an interesting pricing wrinkle. According to the report, the "cost factor" for the hydrogen vehicles will be in the $50k ballpark, meaning the retail price could be anywhere from there, up to as much as around $100,000.