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CARB uses tricked-out RAV4 EV to measure air pollution in California

The old-school Toyota RAV4 EV you see above is the California Air Resources Board's version of a non-participant observer. The all-electric vehicle cruises around the state measuring airborne pollution. Since it's powered by batteries, there are no tailpipe emissions created as CARB tries to get a handle on how dirty the roadway air is. The problem, CARB says, is that it is difficult to measure air pollution levels, "during calm conditions at night and in the early morning." There are over 250 stationary air monitoring sites in California today, but the Board wanted a way to expand where and when it can test for things like ultrafine particles, carbon dioxide and nox. The original plan for the Mobile Monitoring Platform – as the RAV4 EV is officially called – was to "Investigate Spatial, Diurnal and Seasonal Pollution Gradients" on California's highways and ports. The RAV4 EV was originally expected to cost $280,000 (see pages 11-12 in this PDF from 2009), but a new report in the Modesto Bee says it had a total of $300,000 just in monitoring equipment. Michael Benjamin, CARB's chief of air monitoring, told the Bee that the MMP, "paints a thorough picture about what air quality is in any given community." More importantly, the stationary and mobile testing equipment can tell CARB when and where the air is getting cleaner. Which is the whole point, after all.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Tokyo wants 6k fuel-cell cars from Toyota and Honda for 2020 Olympics

Japan aims to have greener cars on its roads in time for the 2020 Tokyo Olympics, and the city government there is putting some serious money on the table to make sure that the transformation happens in time. The push could jump start sales of hydrogen fuel cell vehicles (FCEVs) in the metropolis and would portray the Asian country as a leader in the cutting-edge tech. The city is setting aside 45.2 billion yen ($385 million) to offer subsidies for people buying FCEVs and to build 35 hydrogen refueling stations to keep them going, according to Bloomberg. The local government is in talks with Toyota and Honda to have 6,000 fuel cell vehicles on the road in time for the games. These generally expensive factors are often considered some of the biggest hurdles for the alternative fuel to take hold. Beyond the 2020 games, the Tokyo government has even more aggressive plans for the alternative fuel. The city's audacious goal is to have 100,000 FCEVs, 100 hydrogen-fueled buses and 80 refueling stations in the capital by 2025, according to Bloomberg. The city wants to offer FCEV buyers incentives as much as about 3 million yen ($25,325) with a third of that money coming from the Tokyo government and the rest from the national government, according to Bloomberg. Furthermore, subsides on building refueling stations could be as high as 80 percent in Tokyo, which puts costs more in line with building a traditional gas station. It appears that the demand is already building to make Tokyo's goal a reality. Toyota has received around 1,500 orders for the Mirai, according to Bloomberg. Although, the majority have come from the country's government or fleets. To meet the higher-than-expected demand, the automaker expanded its production facilities by adding two more assembly lines. The launch of Honda's latest FCEV was recently pushed back until March 2016, a year later than originally expected. Related Video: News Source: BloombergImage Credit: Shizuo Kambayashi / AP Photo Government/Legal Green Toyota Car Buying Alternative Fuels Emissions Green Driving Technology Emerging Technologies Hydrogen Cars Sedan toyota mirai tokyo olympics