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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota says freezing temps pose zero problems for fuel cell vehicles

Hydrogen-powered fuel cell electric vehicles are not afraid of one thing – freezing cold weather. That's the latest from two companies that have been driving the cars in frostbite temperatures in the Northeast recently. Proton Onsite runs a fleet of 10 Toyota FCHV-adv fuel cell vehicles out of its Connecticut headquarters and discovered that the snow and three-degree temperature didn't restrict range. Mark Schiller, Proton vice president of business development, said in a statement that, "I went out to my Toyota FCHV-adv and brushed off a foot of snow before starting the car right up. No problem." While electric vehicles can have their driving range reduced in extreme temperatures (but not always), Proton Onsite hasn't seen that happen in the Polar Vortex. They're performing flawlessly in freezing temperatures even with the heaters blasting, and are continuing to hit their range of about 300 miles, Schiller said. Air Products, based on Allentown, PA, has had a similar experience. The FCHV-adv has had great performance under harsh conditions, according to Nick Mittica, commercial manager, hydrogen energy systems. Employees drove the fuel cell vehicle during one of Pennsylvania's worst winters in recent memory and, you guessed it, "No problem." Toyota says that has put its fuel cell fleet through the wringer, logging millions of miles over the last decade, to make sure performance can be delivered within extreme weather conditions. Toyota engineers spent weeks testing cold weather start up, performance and durability up in Yellowknife, Canada. Temperature can reach -30 degrees Celsius (-22 degrees Fahrenheit) at that location. On other end of the scale, Toyota was able to verify that its FCVs can handle driving through heat in Death Valley national park. We heard the same from Mercedes the other day, too. Extreme weather functionality is apparently something automakers want to make absolutely sure the public doesn't worry about. Jan. 30, 2014 – Record low temperatures have stranded many East Coast drivers, but not those driving a Toyota fuel cell hybrid vehicle. Connecticut-based Proton Onsite, which operates a fleet of ten Toyota FCHV-adv fuel cell vehicles, says that even in single digit temperatures, the FCHV-adv shows no signs of frostbite. "We had another snow storm Tuesday night and this morning the temperature was 3 degrees," says Mark Schiller, Proton vice president of business development.

Toyota Alphard and Vellfire JDM minivans look weirder than ever

Around these parts, if you want a Toyota minivan, you'll be looking at the Sienna. But in its domestic market, the Japanese automaker offers an entirely different line of passenger vans. And now it's updated one of its larger models. Or two, we should say. Since Toyota operates parallel dealership networks in Japan, the minivan you see here is sold as the Alphard through Toyopet dealers and the Vellfire in its Netz showrooms. They also get subtly different designs, especially at the front. But stylistic and distribution differences aside, these two models are essentially the same. They're smaller than the Sienna we know in every dimension but height, but larger than the Voxy/Noah and Esquire, and come in a variety of trims and configurations: with a 2.5-liter four, a 3.5-liter V6 or a hybrid powertrain, in seven- or eight-seat configurations, with or without handicapped accessibility, and in trim levels that can more than double their price from the base model to the top Executive Lounge. Initially launched in 2002 and redesigned for 2015, the new Alphard and Vellfire also benefit from a redesigned suspension, better NVH insulation and a more accommodating and upscale interior with new technologies (including a new Panoramic View Monitor, Intelligent Parking Assist and collision-avoidance systems) to make them more comfortable, safer and easier to operate. Between the two models, Toyota expects to sell 7,000 units each month in Japan alone (3,000 Alphards and 4,000 Vellfires) before other markets across Asia are even taken into account. Related Video: Toyota Launches New 'Alphard' and 'Vellfire' Minivans in Japan Toyota City, Japan, January 26, 2015-Toyota Motor Corporation today launched the redesigned "Alphard" and "Vellfire" minivans through dealers across Japan. The vehicles were developed to incorporate the idea of a roomy and luxurious saloon space with a new and unprecedented sense of refinement. The new Alphard and Vellfire possess unshakeable presence with a comfortable ride, exceptional handling stability, and a roomy interior. The Alphard exterior emphasizes luxury, while the Vellfire exterior emphasizes boldness. In addition to high body rigidity, a newly developed double-wishbone suspension was adopted for the rear to achieve a luxurious ride and exceptional handling stability. Extensive sound and vibration dampening and an aerodynamic wind-noise reducing body shape realize a quiet ride at all speeds, befitting of a luxury vehicle.