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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

BMW i5 could get Toyota-sourced hydrogen power

It's starting to feel like the automotive landscape is right on the cusp of a boom in hydrogen-fueled vehicles. After all, the Toyota FCV is nearly ready, Volkswagen is readying a fuel cell concept for this week's Los Angeles Auto Show and Hyundai already sells its Tucson Fuel Cell. The next big name to add to that list might be BMW, as the company's co-development deal with Toyota starts to bear fruit.
According to Autocar, BMW may use a version of the fuel cell system from the Toyota FCV in the future i5. As part of its eco-oriented i sub-brand, the i5 is expected to be a stretched version of the i3 (pictured above) with extra rear legroom and cargo space. It's unclear at the moment whether a battery-powered pure electric powertrain will also be available. If accurate, then the rumor could give the Bavarian brand a counterattack against Mercedes-Benz' planned fuel cell vehicle in 2017.
BMW and Toyota first signed the memorandum of understanding to co-develop fuel cells, lightweight technology and a sports car back in 2012, and they made the arrangement official in late 2013. So far, few details on the progress of the work have been disclosed, but the performance model has been rumored to use a front-engine, all-wheel drive layout with supercapacitors.

Toyota issues stop sale on 6 key models over seat fabrics; recall possible? [UPDATE]

Toyota has issued a stop-sale order on six of its core models due to concerns about the flammability of certain seat fabrics. The issue rests not with the cloth and leather covers themselves, but with a piece of seat heater beneath them that fails to meet US Federal Motor Vehicle Safety Standards for flame retardancy.
There have been no reports of fires or injuries from the affected cars, which include some of Toyota's biggest volume sellers. 2013 and 2014 Camry, Camry Hybrid, Avalon and Sienna models equipped with heated seats are included in the stop-sale, as are 2014 Tundra pickups and Corolla sedans. The exact number of vehicles with the non-compliant materials are still being tabulated, according to The Detroit Free Press.
According to a Toyota spokesman, the National Highway Traffic Safety Administration has been notified, although it remains to be seen if a recall will be issued. Outside of a full recall, though, it's unclear how Toyota will deal with vehicles equipped with the flammable materials that have already found homes.