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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Toyota reaffirms commitment to body-on-frame SUVs

Toyota sold 121,055 Highlander CUVs in 2012, according to Automotive News. By comparison, it sold 78,457 examples of four different body-on-frame, truck-based SUVs (4Runner, FJ Cruiser, Sequoia and Land Cruiser). One could argue then, that the traditional SUVs aren't pulling their weight from a sales perspective. Yet that isn't stopping Toyota from reaffirming its commitment to a segment that has seen its former champions - Ford, General Motors and Chrysler - abandon it with alarming speed. Ford and GM still offer body-on frame utilities, but only in the very largest offerings, catering to seven or even eight passengers. Everything outside of the Expedition or Tahoe rides now on a unibody.
Toyota's decision to stick with the technology is good news if you're in the market for smaller SUVs that are still capable of heading well off the beaten path. Outside of the Jeep Wrangler, Grand Cherokee (a unibody) and perhaps Nissan Xterra, there's not much in terms of capable SUVs between $20,000 and $50,000. As the Toyota brand's US head, Bill Fay, says, "Clearly, the trend has shifted, but there is still an owner base that is interested in these vehicles."
We don't doubt Fay on that, but it may also be somewhat telling that Toyota's SUV lineup is aging, and we haven't seen or heard much about replacement models in the pipeline. Admittedly, the 4Runner (pictured) has been facelifted for 2014, but it's mostly cosmetic in nature. Despite Toyota's posturing, we still expect its body-on-frame lineup to thin in the coming years as sales dwindle and escalating fuel-economy standards make business cases even tougher. Here's hoping that Toyota manages to keep at least one rough-and-tumble SUV in its lineup in the coming years.

Next Toyota Prius coming in 60-mpg 'Eco Grade' version?

There's some mystery surrounding the fuel economy level of the next-generation Toyota Prius. The closest we've had to an official number is 55 miles per gallon, which was hinted at by Toyota Motor Corporation's managing officer, Satoshi Ogiso, last year. That number wasn't an official target, but the company even provided a graphic (above) showing how each next generation Prius beat the previous one by four or five mpg. Since the current, third-gen model gets 50, well, we have been left to guess that 55 is the next logical target. But, according to a new report in Automotive News, the new, fourth-generation Prius that's due next year will come in two versions, with one having a bigger ego – sorry, eco – than the other. AN says that the model will arrive with a standard nickel-metal hydride battery pack in a version that gets "about 55 mpg" and then a new "eco grade" version with a li-ion battery that "will be rated at more than 60 mpg." AN says this information came from company executives who were speaking at an August meeting with Toyota dealers. Our sources within Toyota say that they haven't heard anything about two high-efficiency models, so we'll take this with the requisite grain of salt. The current version of the Prius Plug-In Hybrid does use lithium-ion batteries, but this is the non-plug model the dealers are talking about. We think. The dual-battery strategy is certainly a rumor we've heard before. We had thought that the li-ion pack would be for an extended EV range (the current Prius has a barely noticeable EV-only range), but such a pack would be lighter and could boost efficiency, too. In other words, we look forward to hearing more during the upcoming auto show season.