1987 Toyota Land Cruiser on 2040-cars

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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Recharge Wrap-up: Ford Fusion and Toyota Highlander named Best Hybrids for Families; Funky Prius motorhome

Tesla Model S customers in China will receive a "Universal Mobile Charger" with their vehicle. The charger will allow drivers to charge their Tesla anywhere, without having to search out a Supercharger when out in the wild. It allows Model S drivers a bit more freedom and helps alleviate worries about traveling too far from home. It could also help sway potential customers who suffer from range anxiety. The charger will be free to new and existing customers when it becomes available this summer. Read more at Car News China. US News & World Reports' list of Best Cars for Families includes two hybrids. The 2015 Ford Fusion Hybrid was chosen as the Best Hybrid Car for Families, while the 2015 Toyota Highlander Hybrid was picked as the Best Hybrid SUV for Families. The Fusion hybrid was chosen for its roomy, comfortable cabin, as well as the MyKey system's features for new drivers. The Highlander Hybrid offers eight seats - good for carpooling - as well as good mileage and a quality infotainment system. Read more at US News & World Reports or at Hybrid Cars. Audi plans to give its electric vehicles looks that differentiate them from the rest of the lineup. "In early 2018, we will launch a battery-powered sports activity vehicle in the large premium segment with a range of more than 500 kilometers," says Audi's head of development, Ulrich Hackenberg. "It will have a new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." According to analysts, part of the reason the Toyota Prius was so successful was because it was easy to distinguish from other Toyota models with conventional powertrains. Read more at Automotive News Europe. An Australian man turned his Toyota Prius into a miniature motorhome. James Lawler used mostly scraps to build the tiny house – complete with tin roof, chimney, and stained glass window – for just $150 Australian. It took him about a week to finish. Lawler made use of his creation at the Meredith Music Festival so he didn't have to sleep in a tent. He was, however, fined by police for driving the makeshift motorhome. See pictures and read more at the Herald Sun.

Why Toyota Camry's Korea Car of the Year win is a big-time upset

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.
The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.