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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Autoblog Minute: Ford Ranger, UK Mustang, Hyundai Hybrid

Ford may bring the Ranger back to the US, the UK goes nuts over the Mustang, and the battle of hybrids heats up with spy shots of the Toyota Prius and a new Hyundai. Autoblog's senior editor Greg Migliore reports on the weekly recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. I'm Autoblog senior editor Greg Migliore and this is your Autoblog Minute weekly recap. 2011 was the last time we saw Ford's midsize pickup in the US but according to a report from the Detroit News we could see production of the Ranger at the [00:00:30] Dearborn automaker's Michigan Assembly Plant as early as 2018. Ranger could compete with the Chevy Colorado and perhaps revive the compact and midsize pickup market for Ford, but the future of Ranger in the US depends a lot on Ford's ongoing negotiations with the UAW. About 2,000 orders for the 2015 Mustang were placed in the UK, tying up production of the pony car until July 2016. According to details in a press release from Ford UK, [00:01:00] it looks like Brits are a lot like their American cousins, opting for the 5.0 liter V8, with Race Red as the popular color of choice. Photos of the 2016 Toyota Prius leaked generating a lot of buzz over the styling. This fourth generation Prius will have some new competition as spy shots of a new Hyundai also surfaced this week. The car is said to be a hybrid and a bonafide "Prius fighter." Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, [00:01:30] including the latest in FCA rumors for 2016. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Ford GMC Hyundai Toyota Truck Hybrid Autoblog Minute Videos Original Video

2015 Toyota Tundra TRD Pro priced from $41,285*

Just a few weeks after announcing pricing for the first two members of its TRD Pro Series, Toyota has finally dropped the final pricing details on its new Tundra TRD Pro. Like the Tacoma TRD Pro, the Tundra will be available in two different body styles, with a more affordable Double Cab and a roomier Crew Cab.
Prices start at $41,285 for the former and $43,900 for the latter - not counting a hefty $1,100 destination charge - effectively slotting Toyota's off-road-ready model between the $41,730, Double Cab Limited and $46,465, Crew Cab-only 1794 Edition trucks.
As we've covered previously, the TRD Pro models come with a raft of off-road gear that should help combat just about any terrain a driver may stumble across. TRD-tuned Bilstein shocks and TRD-tuned front springs add two inches to the big truck's ride height while the black, 18-inch TRD wheels and available Inferno Orange paint add a bit of visual sass. A new TRD dual exhaust system is also standard, which can confirm sounds great (review coming soon!).