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Junkyard Gem: 2010 Pontiac Vibe

Just over a month before filing for Chapter 11 bankruptcy in June 2009, General Motors announced that the 83-year-old Pontiac Division would be "phased out" by the end of 2010. Only three Pontiac vehicles were sold as 2010 models in the United States: the Solstice, Vibe and G6 (new G3s were sold here during 2010 but they were all 2009 models, while the G5 was available as a 2010 model only in Canada and Mexico). Today's bit of junkyard automotive history is one of the very last Vibes ever built, found in a yard near Denver, Colorado. This car is significant not just as one of the final vehicles to bear Pontiac badges but also as one of the last cars built by the New United Motor Manufacturing Incorporated GM-Toyota joint venture in California, better known as NUMMI. The NUMMI factory began life as GM's Fremont Assembly, which built its first vehicle (a C-Series pickup) in 1963 and closed in 1982 after building its final vehicle (an Oldsmobile Cutlass Ciera). Rebooted as NUMMI, the first 1985 Chevrolet Nova (an Americanized AE82 Toyota Corolla Sprinter) rolled off the line in December of 1984. A quarter-century and better than eight million vehicles hence, NUMMI shut down production after its last Corolla was finished on April 1, 2010. While there was some noise about the Oakland Athletics building a new stadium on the site at the time, Tesla ended up buying most of the site soon after that. Tesla now builds more vehicles per year there than NUMMI ever did. The Vibe was co-developed with Toyota and based on the same platform as the ninth-generation Corolla. The Toyota Matrix was mechanically identical and was built in Canada, while the Japanese-market version (known as the Toyota Voltz) was built on the same NUMMI line as the Vibe and shipped across the Pacific. The Vibe/Matrix/Voltz got a redesign for the 2009 model year, but few noticed due to all the turmoil in the GM world at the time. The final Vibe was built in August 2009. This car was built in July of 2009, just before the end. It was living in West Texas just prior to coming to Colorado. El Paso is about a ten-hour drive from this car's current location. Once in the Centennial State, it got parked somewhere it shouldn't have been and ended up being auctioned to Pick Your Part. An occupant of this Vibe had time to sample some of the local agricultural products before that happened.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.