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Fuel cells will flop outside Japan, says VW

"It may fly within Japan, but not globally," VW's Shoji said.
It's long been battered into our beleaguered auto writer brains that the ultimate future source of motivation for tomorrow's cars and trucks is not gasoline, diesel, electricity, natural gas, propane or solar power - it's the hydrogen fuel cell. It's been the Next Big Thing since the start of Next Big Things.

2015 Toyota Camry Hybrid

Toyota offers many flavors of its refreshed 2015 Camry, but those who choose to lower their operating cost-per-mile, squeeze 500-plus miles out of each tank of fuel or run a very efficient and reliable sedan in their taxi fleets will only be interested in one: the Camry Hybrid.
The exterior of the 2015 Camry Hybrid is nearly indistinguishable from its gasoline-only counterparts, with the same all-new sheetmetal and bumpers. The Hybrid is offered in LE, SE and XLE trims, meaning customers are offered base, sport or luxury configurations, respectively.
While Toyota expended quite a bit of effort resculpting and improving the 2015 Camry Hybrid, one area it didn't touch was the powertrain - it is virtually identical to last year's model (just like the gas version). Under the hood is a 2.5-liter Atkinson cycle four-cylinder gasoline engine (156 horsepower and 156 pound-feet of torque) and an electric tractive motor (141 horsepower and 199 pound-feet of torque). Combined, and running through Toyota's unique Hybrid Synergy Drive electronic continuously variable transmission, the two produce 200 horsepower (Toyota does not list a combined torque figure, and we've asked for clarification). A 1.6 kilowatt-hour nickel-metal-hydride battery, packaged behind the rear seats, provides energy storage.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.