2003 Toyota Highlander Base Sport Utility 4-door 3.0l on 2040-cars

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Toyota Mirai might be the name of new fuel cell car; it means 'future'

Anybody remember the Ford Futura? It wasn't exactly a world-beater of a car, so we don't think the name Toyota's has apparently chosen for its first production fuel-cell vehicle is a tribute of sorts. Though one never knows. Maybe Toyota just likes 18-inch-tall EVs. The Japanese automaker has apparently settled on a nameplate for its fuel-cell model, and the name will be "Mirai," which means "future" in Japanese, Bloomberg News says, citing a person familiar with the process that it didn't identify. Bloomberg couldn't get anyone with Toyota to comment on record about the name – and neither could AutoblogGreen – but we do remember that Toyota has bandied this name about before, so we're not setting anything down in stone quite yet. Last month, Toyota said the new fuel cell car would debut in Japan next April and would be priced at about $69,000 before any sort of government incentives kicked in. The company hasn't revealed details about a US release date or pricing here, but indicated that US sales would start where there's already some semblance of a hydrogen-refueling infrastructure. That pretty much means California and nowhere else in the states. The fuel-cell model is said to have a full-tank range of about 435 miles and that the tank can be filled up in about three minutes, similar to a gas-powered vehicle. In other words, the future.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Senator pushes for up to life sentence for auto execs found to delay recalls

Democratic Senator Claire McCaskill (shown above) has had it with automotive execs stalling when it comes to recalls. The Missiourian has proposed a new bill, the Motor Vehicle and Highway Safety Enhancement Act, which aims to improve the automotive safety following the high-profile fiascos involving General Motors and Toyota. Aside from a doubling of the budget for the National Highway Traffic Safety Administration over the next six years and the removal of the $35-million limit for fining automakers, the plan includes a provision that would punish auto executives if it's discovered they knowingly delayed recalls. How will it punish them, you ask? Oh, you know, just life in prison. The bill "gives federal prosecutors greater discretion to bring criminal prosecutions for auto safety violations and increases the possible penalties, including up to life in prison for violations that result in death," McCaskill's office told The Detroit News. If a delayed recall led to serious injuries, meanwhile, execs could still face a 15-year stint behind bars. As for that change in the fine structure for automakers, the removal of the limit is complemented by a hefty increase in the per-vehicle fine, from $5,000 to $25,000. With this change, GM could have been on the hook for $55 billion (with a "b") in fines for its bumbling of the ignition switch recall, rather than just $35 million. The News says, though, that NHTSA has "wide discretion" in handing out the fines. Considering a $55-billion fine is enough to sink any automaker, it is unlikely that such a monumental sum would be handed out. Still, the potential threat of such a death sentence should be enough for any automaker to sit up and take notice. "With millions of Americans behind the wheel every day, and more than 33,000 killed on our roads each year, we've got to do more to keep our cars and the roads we drive them on safe," McCaskill said, according to The News. "Painful recent examples at Toyota and GM have shown us we also must make it easier to hold accountable those who jeopardize consumers' safety. For too long, auto safety resources have remained virtually stagnant while cars and the safety challenges they present have become more complex." What do you think? Do you agree with McCaskill's proposed bill? Should the punishments for automakers and execs be more or less harsh? Have your say in Comments. News Source: The Detroit NewsImage Credit: J.