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Toyota says fuel cells could cost no more than diesels soon

Toyota wants to bring the cost of hydrogen fuel-cell vehicles down to something along the lines of a diesel vehicle's price tag. It just might take until the alliterative year of 2022 to hit that target. Such is the challenge of modern engineering. Fuel-cell vehicle costs may eventually approach diesel vehicle costs because of the relatively expensive process of both making a diesel engine and including it with particulate filters and other treatments required to reduce the soot once associated with such engines, Automotive News says, citing comments from Toyota executive Katsuhiko Hirose. And, while engineers initially estimated that fuel cells and diesels would reach price parity in about 15 years, Hirose said Toyota higher ups weren't satisfied with that answer and think the timeframe could be cut in half. The Japanese automaker in January said it would ramp up the manufacturing rate of its first production fuel-cell vehicle, the Mirai, to about 700 units this year and to 2,000 vehicles for 2016. Later this year, Toyota will start selling the Mirai in the US for either $57,500 as a purchase or $499-a-month lease, and both options come with free hydrogen. Who can say that about diesel fuel? Related Videos:

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Cleanliness of Toyota Mirai fuel cell exhaust depends on air quality

Is the water vapor coming out of Toyota's first production fuel-cell vehicle drinkable? If you're driving through the Sierra Nevadas? Probably. Cruising through Beijing? Not so much. Toyota executive Seiji Mizuno discussed whether the water vapor emitted from the Toyota Mirai is safe enough to drink and, according to Automotive News, the short answer is "yes," since the slightly-acidic vapor has "fewer organic impurities" than milk. The catch, though, is that the vapor immediately gets mixed with the surrounding air. That means that there's always the chance that something funky gets mixed in with the air intake, especially if the Mirai's driving through a smog-infested city. That makes the idea of swigging off the tailpipe a slightly riskier venture, so it's best to keep that reusable bottle full of tap water handy. Toyota, which recently showed the Mirai off at the Los Angeles Auto Show, confirmed earlier this month that the Mirai would start sales in California in 2015 with lease rates starting at $499 a month. While the model's MSRP will be $57,500, federal and state incentives could bring that number to less than $45,000. Fewer than 200 Mirai vehicles will be available in the US by the end of next year.