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Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

Autocar pits McLaren MP4-12C against turbo Toyota GT86

The Toyota GT86, in all of its forms, is one of the best-handling cars money can buy, a trait that can put a smile on the faces of all but the most jaded car enthusiasts. But if good handling isn't what they're looking for, then what is? Our first guess would have to be more power, something the 200-horsepower Toyota would benefit from. Autocar tries out that theory by driving two turbocharged GT86s on track, then pitting the more powerful one against the 616-hp McLaren MP4-12C in a track battle.
The first GT86 turbo Autocar's Steve Sutcliffe drives makes around 255 rear-wheel horsepower and a bucket-load more torque than the stock car. That's plenty of power to either have a lot of fun or get into a lot of trouble. But the GT86 that Sutcliffe tails in the McLaren is race-prepped, stripped to the bone and wears slicks to harness a heavy-hitting 335 hp at the wheel. Weighing in at under 2,500 pounds, the Toyota can't overcome the MP4-12C's power-to-weight ratio of 5.3 pounds per horsepower, but it comes pretty close.
Enjoy a lot of chasing and drifting fun in the video below!

Toyota Camry Hybrid SE adds a dash of limited-edition sport

For drivers who want to benefit from the increased efficiency of a hybrid sedan but who don't want to look like they'd rather be hugging trees, Toyota has just announced its 2014.5 Camry Hybrid SE Limited Edition.
The SE LTD combines the exterior bits and pieces that make the SE look sportier than other Camry models with the 2.5-liter, four-cylinder engine, electric motor and nickel metal hydride battery pack of the Camry Hybrid. That means the Hybrid SE offers up 200 combined system horsepower to the front wheels, and we'd expect it to be rated at the same 40 miles per gallon city and 38 highway of the Camry XLE Hybrid.
Only 5,000 units will be produced between February and June of 2014, with an asking price of $27,845, which is about $700 more expensive than the base Camry Hybrid LE or $2,620 less than the Hybrid XLE that Toyota says shares a similar level of equipment. Sounds like a fair shake to us. Scroll down below for the complete press release.