Auto blog

Toyota reveals new TS040 Hybrid LMP1 [w/videos, poll]

There's a new season of motor racing upon us, and while that doesn't always mean a new crop of cars in every series, in the case of the 2014 FIA World Endurance Championship, that's exactly what it means. Porsche recently revealed its new 919 Hybrid and Audi its revised R18 E-Tron Quattro. Now it's Toyota's turn.
Revealed today at the Paul Ricard test track in the South of France, the new TS040 Hybrid is based on the TS030 Hybrid it replaces, redesigned to meet the latest regulations established by the FIA and ACO for the World Endurance Championship and its flagship race, the 24 Hours of Le Mans. In accordance with said regulations, the TS040 is two inches narrower than the TS030 and also incorporates a new hybrid powertrain.
The previous 3.4-liter V8 has been replaced by a 3.7-liter V8 developing 513 horsepower, and the new engine is coupled to an Aisin AW electric motor at the front, a Denso electric motor at the rear and a Nisshinbo super-capacitor that combine to kick out an extra 473 hp, giving the system a combined output of nearly 1,000 horsepower while consuming 25 percent less fuel than last year's car. It also gives the TS040 all-wheel drive to help channel all that power to the road.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.