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Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.

Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Next Lotus Elise to draw from its roots

Recently-appointed Lotus CEO Jean-Marc Gales told Autocar that work on the new Lotus Elise, which is coming in 2020, is already underway, and thanks to growing sales, the automaker is set to make a profit for the first time in 20 years. Gales also dropped some details about the new sports cars' design philosophy and underpinnings. According to the report, the new Elise will utilize the same aluminum chassis technology found in the original Elise and won't bear any resemblance to the 2010 Elise concept. Instead, the upcoming vehicle will uphold its roots with a lightweight design that emphasizes driver involvement at an affordable price. The new Elise is rumored to weigh in at roughly 1,984 pounds, almost 384 pounds more than the original Elise. In order to meet US crash ratings, the Elise will most likely be wider, but have the same length as the current model. Power will probably come from a Toyota unit producing between 134 horsepower and 245 horsepower. The Elise is expected to come to the US where it will be offered with a manual and automatic transmission, which will both come from Toyota as well. Gales claims Lotus has more orders now than in any year in the last 10 years, with the US being one of the automaker's most important markets. Related Video: