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This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

8 automakers, 15 utilities collaborate on open smart-charging for EVs

We're going to lead with General Motors here. GM is one of eight automakers working with 15 utilities and the Electric Power Research Institute (EPRI) at developing a "smart" plug-in vehicle charging system. Why did we start with GM? Because it's the first automaker whose press release we read that mentioned the other seven automakers. Points for sharing. For the record, the collaboration also includes BMW, Toyota, Mercedes-Benz, Honda, Chrysler, Mitsubishi and Ford. The utilities include DTE Energy, Duke Energy, Southern California Edison and Pacific Gas & Electric. The idea is to develop a so-called "demand charging" system in which an integrated system lets the plug-ins and utilities communicate with each other so that vehicle charging is cut back at peak hours, when energy is most expensive, and ramped up when the rates drop. Such entities say there's a sense of urgency to develop such a system because the number of plug-in vehicles on US roads totals more than 225,000 today and is climbing steadily. There's a lot of technology involved, obviously, but the goal is to have an open platform that's compatible with virtually any automaker's plug-in vehicle. No timeframe was disclosed for when such a system could go live but you can find a press release from EPRI below. EPRI, Utilities, Auto Manufacturers to Create an Open Grid Integration Platform for Plug-in Electric Vehicles PALO ALTO, Calif. (July 29, 2014) – The Electric Power Research Institute, 8 automakers and 15 utilities are working to develop and demonstrate an open platform that would integrate plug-in electric vehicles (PEV) with smart grid technologies enabling utilities to support PEV charging regardless of location. The platform will allow manufacturers to offer a customer-friendly interface through which PEV drivers can more easily participate in utility PEV programs, such as rates for off-peak or nighttime charging. The portal for the system would be a utility's communications system and an electric vehicle's telematics system. As the electric grid evolves with smarter functionality, electric vehicles can serve as a distributed energy resource to support grid reliability, stability and efficiency. With more than 225,000 plug-in vehicles on U.S. roads -- and their numbers growing -- they are likely to play a significant role in electricity demand side management.

Redesigned 2014 Toyota Tundra spied testing in Canada

When Toyota first announced that it would be bringing the 2014 Tundra pickup to next month's Chicago Auto Show, we weren't quite sure if the truck would fall into the "all-new" or "refreshed" category. After seeing this latest set of spy shots, we're striking "all-new" from the record, but the enhancements do appear to be more than just a simple nip/tuck.
While the overall shape and greenhouse haven't really changed, heavy cladding found on the front fascia suggests that a totally redesigned nose is in store, with a fully reworked grille flanked by new headlamps. Smaller styling details are hidden by the big panels of camouflage, but we anticipate a few minor tweaks to the rest of the pickup's design when all that black tape finally comes off.
Mum's the word on powertrain enhancements (if any), as well as any changes that have been made to the chassis. But with the updated 2013 Ram 1500 already on the street, the recent unveiling of the updated 2014 Chevrolet Silverado and GMC Sierra twins, and a preview of what's to come from the likes of Ford, we certainly hope Toyota has injected enough new blood into its 2014 model year pickup to keep it competitive in this American-dominated segment. We'll know for sure come Chicago.