1976 Toyota Celica on 2040-cars

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Toyota puts three-wheeled i-Road into public tests in Japan [w/video]

The lucky citizens of Japan are getting it now, and some folks in France will join the fray later this year, but that's about it for public, leaning-trike fun. The car in question is Toyota's three-wheeled i-Road concept electric vehicle. And in addition to being really narrow and quite environmentally friendly, this little EV leans quite a bit when it scoots around curves. Earlier this week, the Japanese automaker started testing the super-narrow vehicles in Toyota City, Japan. They're part of a broader scheme called "Ha:mo" in which people can link shared vehicles with public transportation systems to get around with minimal environmental impact. Grenoble, France, will be the recipient of some i-Road EVs for a vehicle-sharing project that starts later this year. The i-Road weigh about 660 pounds, is less than a yard wide and has a 28 mile per hour top speed. The i-Road was first shown off at the Geneva Motor Show early last year and shortly thereafter was the subject of a groovy video that showed a group of four cruising and leaning through the streets of a Mediterranean village in France. Check out Toyota's video on the vehicle-testing program and the official press release below and read our driving impressions here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Changing Mobility and Lives, Three Wheels at a Time Residents of Toyota City, Japan, might be wondering what they just saw on the street. If it had three wheels and was leaning around a corner, it was the "i-Road", Toyota's ultra-compact all-electric, all-fun concept. On Sunday, the i-Road, which weighs a mere 300 kg and is less than 90 cm wide, was let loose on public roads at an event to mark its introduction into "Ha:mo", Toyota's optimized urban transport system. Soon, even more i-Roads will be zooming around Toyota city when they are made available to residents at vehicle-sharing stations. And later this year the lucky residents of Grenoble, France, will also be able to have some three-wheeled fun, thanks to a vehicle-sharing project that will last until 2017. Besides being an absolute blast to drive, how could the i-Road actually help you out? Well, picture the following: You just got off work. You get a phone call. You need to get across town, pronto, because your wife just went into labor. But your car is in the shop, there's no time to call a taxi, and your co-workers with cars are stuck doing overtime.

Toyota's Bob Carter says far fewer stations needed in shift from gas to hydrogen

Toyota's Bob Carter has been talking about green cars for years, but it's only been recently that his comments have really caught widespread attention thanks to his disparaging remarks about electric vehicle supporters like Elon Musk and Carlos Ghosn and optimism about hydrogen. Speaking at the opening of the Chicago Auto Show this morning, Carter said that Toyota has claimed the "pole position on CAFE," thanks to its deep hybrid bench. The company's green car cred will continue to grow because of its upcoming hydrogen fuel cell car, due out next year. Carter is relentlessly optimistic: "I truly believe fuel cells will fundamentally change how we feel about transportation," he said. The reason, Carter said, is that a hydrogen infrastructure will be easier to install than people think. He referenced a study conducted by the University of California (which we've heard about before) that found that California would only need 68 hydrogen stations to refuel the roughly 10,000 H2 vehicles that Toyota hopes to sell in by 2016 or so. That's a lot more than the nine that exist today, but the state has already approved funding for 20 new stations by 2015 and then up to 100 by 2024. Then he said this: "If every vehicle in California ran on hydrogen, we could meet refueling logistics with only 15 percent of the nearly 10,000 gasoline stations currently operating in the state." "We could meet refueling logistics with only 15 percent of gasoline stations currently operating in CA" - Bob Carter This made us wonder: if the refueling time and range are roughly equivalent between hydrogen and gasoline – Toyota's hydrogen car is supposed to be able to go 300 miles on a five-minute fill-up - then why has the market decided that there should be 10,000 gas stations in California and why would 1,500 be sufficient for hydrogen? "If the locations are optimized," he said, "we don't need 10,000 stations." For example, at major intersections, instead of three gas stations, you'd really just need a single hydrogen one. "There are a lot of questions about the infrastructure, but it's coming. ... It's a hurdle that we've got to climb but it's not as steep as some may imagine." Toyota's Mike Michaels, the national manager, media and public affairs at Toyota Motor Sales, then stepped in to point out that there are gas stations closing and admitted that there might be too many gas stations in California.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.