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Toyota to drop regular-cab Tacoma as small pickups take another hit
Fri, 02 Aug 2013Even as General Motors prepares to redesign its midsize pickups, the market for sub-fullsize trucks continues to shrink. The remaining competitors in the segment are the well-aged Nissan Frontier, Honda Ridgeline and Toyota Tacoma, and now Truck Trend is reporting that the latter will be dropping its regular cab model due to poor sales.
According to the article, the available configurations for the Tacoma lineup will be whittled down in 2015, which apparently spells the end for the two-door Taco. The Tacoma is currently the last truck in its class to be offered in a regular cab configuration, with the Frontier no longer offering a standard cab model and spy shots of the next-gen Chevrolet Colorado not revealing any glimpse of a short cab, either.
Watch the Muppets go for ice cream in a Toyota
Tue, 25 Feb 2014Do Muppets drive? We're not sure it's necessarily a good idea, but it's been known to happen. Fozzy called his hibernating uncle's Studebaker a bear's "natural habitat," and Doctor Teeth wouldn't get the Electric Mayhem very far without his band's psychedelically painted school bus. But how about Rolf in a 2014 Toyota Highlander?
That's what we got a glimpse of in the run-up to the Super Bowl, and the same combination (plus one Rizzo the Rat) that features in this adorably ordinary video below. Ordinary because it's just a couple of guys going out for an ice cream. Adorable because, well... they're Muppets. See what we mean in the surprisingly entertaining two-minute clip below.
Toyota builds world's first 'outdoor website' for RAV4 promo
Thu, 08 Aug 2013This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.